The best way I know how to share what I'm about to share with you about building a business on the interwebs is to start off with a little story-slash-confession. I promise, pinkie-swear, and cross my heart not to be boring.
Before I launched the Olyvia brand, I spent my time reading.
By my estimations, I read about 157 gazillion articles on business marketing strategies on a daily freaking basis in the months leading up to my website going live.
You see, even though I had experience in growing communities online -- launching + promoting around a half dozen blogs over the previous 10 years, advising non-profits on social media marketing, informally assisting my friends who owned small businesses, and other rather unremarkable things -- the truth is this:
I was certain that anything I knew would prove to be woefully, shamefully inadequate. Oh yeah: and I would fail.
In my mind there simply had to be the Holy Grail of marketing strategies out there that would guarantee my entrance into biz blogging heaven. I just needed to find it behind some internet guru's squeeze page.
(Don't even ask how many newsletters I signed up for in my quest for marketing enlightenment. #likewhoa)
sales pitch after sales pitch errr, I mean webinar after webinar, all I found at the end of the rainbow were $2000 courses I couldn't afford -- and didn't trust enough to buy even if I could.
So, alas, the day came when I finally could do nothing more than push Olyvia.co into being. I hoped (and ohhh it was a desperate hope, I might add) that what I knew from my past online experiences -- in point of fact, what I had built my entire brand around -- would be enough to get me started.
What was my so-called strategy?
Only this: ...
How to Make Easy Passive Income Online With a Free Challenge or Mini-Course (The Ick-Free Upgrade Technique)
Let's say you've never released a product online and you're terrified. You're terrified because not only are you scared to pull off a "big launch," the truth is -- #letsbehonest -- you don't even know HOW.
Webinars? Sales emails? Instagram parties? Excuse me, but oh. my. gosh. and WTH.
Or, maybe you have launched big before. (In which case I say, you are amazing!) But your hands are full and you're looking for a different, simple way to monetize your blog -- something that's low key, straightforward, and that will continue to bring in consistent passive income without any uncomfortable promotion OR continual sales-y fanfare on your part.
Whichever camp you fall into, this blog post is for you.
Today I'm teaching you all about The Ick-Free Upgrade technique, a monetization strategy for your blog or business that:
1. Does not require a big email list. (In fact, you don't need an email list at all to start doing this and be successful, AND it's going to help you build one at the same time -- #winning.)
2. Is extremely affordable to set up. (All that's required financially is a mass email marketing provider [I use Mailchimp - #afflink] that allows you to set up a simple automated email sequence. To do this in Mailchimp you need to use their upgraded version, which costs as little as $10/mo depending on how many subscribers you have. With ~ 1-3 sales of your product you'll recoup the cost.)
3. Demands exactly 0 promo efforts by you other than the normal promotion you would do for a blog post or email opt-in gift. (In other words, you decide how much and in what way you make people aware of it -- there's no pressure to be a pushy saleswoman or bubbly ball...Read More
If you have Too Many Open Browser Tabs Syndrome you're not going to like me for this post (as a fellow sufferer I know the struggle is real, so I hope you can forgive me) -- but I promise, there is so much insane usefulness here if you want to:
- start blogging (for hobby or biz)
- improve the blog/website you already have
- start or grow your email list
- use social media like a #boss
- become the overall smartest online business owner, entrepreneur, solopreneur, infopreneur, etc.
So, despite the fact you're going to have 91+ tabs open to check out all the stellarness (just made that word up, thanks), what I'm saying is this: you're going to be grateful you did, my good friend.
... Read More
Today I'm shaking in my cowgirl boots because I get to introduce you to one of my best biz pals. (Okay, just kidding, this Montana girl doesn't wear cowgirl boots -- but I am legit excited.)
Say hello to Adobe InDesign.
You can do a lot with the app -- like make e-books, pamphlets, mini-mags, brochures, posters, planners, and other printables -- but today I want to show you how you can use it to easily make your own pro, custom worksheets.
(That you then might want to give away as your email opt-in gift, include within blog posts, or sell for [real!] money.)
To go with this tutorial I've also included a free InDesign file download at the end of this post so that you can play around with a pre-made worksheet; be sure to pick that up before you go.
Oh, and if you don't have InDesign yet? Check it out here (btw, not an affiliate link) -- it's $19.99/mo on its own or $49.99/mo if you want Photoshop, Illustrator, Lightroom, and all the other Adobe apps included.
You can also get a 30-day free trial if you want to play around with it first. Plus: it works on PC and Mac -- which always makes me happy.
Let's get started, shall we? We shall, my friends, we shall!
Here's how to create your own worksheets in Adobe InDesign:
Hello again, friends. :) Since absence makes the heart grow fonder, I just know that right about now you consider me your greatest online love.
This month marks the Olyvia.co 1 year birthday -- wild, right?! -- and to celebrate with you I wanted to create something cool + helpful you could use to refresh your blog + social media accounts + brand reputation (and look 10x more pro online).
So, for the last 2.5 weeks I've been buried in InDesign + Illustrator + Mailchimp working (fun, but I missed you!) -- and what I came up with is this:
A 21 day free detox for your brand's online spaces.
(Henceforth known as "The 21 Day Brand Impressions Detox" -- because I like to make things sound all official like that.)
It's for new and intermediate level bloggers, freelancers, creative business owners, coaches & consultants, solopreneurs, and anyone with a personal brand online who wants to:
1. Make certain that their online presence screams "modern" and "professional" -- not "dated" or "amateur"
2. Do a serious, effective cleaning of their digital spaces so things look bright + clean, not dull or junky
3. Get a (virtual) kick in the derrière to take their brand up a notch, and have some laughs along the way (totally at my expense, I assure you)
Here's how to get started:
Dear Woman Entrepreneur,
I'm pretty sure I heard you say you've been looking for a new podcast that will help you learn how to do more cool, online business things.
Soooo naturally I thought, "Hey Erika, that would make for a great blog post."
And now here we are.
I love you, too.