Earning An Audience: How To Be Irresistible + Grow Your Brand Online
The best way I know how to share what I'm about to share with you about building a business on the interwebs is to start off with a little story-slash-confession. I promise, pinkie-swear, and cross my heart not to be boring.
Before I launched the Olyvia brand, I spent my time reading.
By my estimations, I read about 157 gazillion articles on business marketing strategies on a daily freaking basis in the months leading up to my website going live.
You see, even though I had experience in growing communities online -- launching + promoting around a half dozen blogs over the previous 10 years, advising non-profits on social media marketing, informally assisting my friends who owned small businesses, and other rather unremarkable things -- the truth is this:
I was certain that anything I knew would prove to be woefully, shamefully inadequate. Oh yeah: and I would fail.
In my mind there simply had to be the Holy Grail of marketing strategies out there that would guarantee my entrance into biz blogging heaven. I just needed to find it behind some internet guru's squeeze page.
(Don't even ask how many newsletters I signed up for in my quest for marketing enlightenment. #likewhoa)
But sales pitch after sales pitch errr, I mean webinar after webinar, all I found at the end of the rainbow were $2000 courses I couldn't afford -- and didn't trust enough to buy even if I could.
So, alas, the day came when I finally could do nothing more than push Olyvia.co into being. I hoped (and ohhh it was a desperate hope, I might add) that what I knew from my past online experiences -- in point of fact, what I had built my entire brand around -- would be enough to get me started.
What was my so-called strategy?
Only this:
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