Reputation

27 Ways To Earn People’s Trust And Look Credible Online

  |   Branding, Business Tips, PR, Reputation, Social Media Marketing   |   26 Comments

27 ways to earn people's trust and look credible online as a business owner or blogger + a free worksheet!

It seems that everywhere I go online there are women business owners, entrepreneurs, and business-minded bloggers that are asking the same three questions about their web presence:

"How do I become an influencer?"

"How do I get people to buy from or hire me?"

and

"How do I look like an expert and not an amateur?"

There are a million and one ways to answer these questions, but what they all boil down to is this: to succeed online you must first earn people's trust.

Without trust you will never be viewed as a legitimate business or a credible authority in your field. You need that impression of legitimacy in order to attract clients and customers, look professional, and earn a reputation as a respectable thought-leader.

But how can you earn trust merely by using the web? If you're anything like me, you're crazy busy and forget half of what you need to do right after you read it. You need something that's not a major undertaking and can be done relatively fast, so let's start with the small changes that make a sizable impact.

Here are 27 (fairly) effortless things you can do right now to earn more credibility online. Pick at least one and get the ball rolling after you read this post!
...

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If You Want To Be Mediocre On Social Media, Keep Doing These 3 Things To Your Fans

  |   Online Etiquette, Reputation, Social Media Marketing   |   23 Comments

If you want to be mediocre on social media, keeping doing these 3 things to your fans!

Online etiquette may sound like a stuffy Victorian concept from a bygone era, but it's not just for the nostalgic, mild-mannered, and super-pious.

One thing will always be true, and that's this: if people don't get the impression that you're a likable human being, it doesn't matter HOW much you may know about rich pins, Facebook ads, and effective hashtags -- you will lose their respect.

And their business.

Here are 3 guaranteed ways to offend your followers and put your online reputation in jeopardy. Don't do them. ...

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Do Obnoxious Pop-Ups Really Work?

  |   Classy Marketing, Reputation, Website Design   |   10 Comments

Do website pop-ups work and should you use them on your website? No, and here's why.

You've heard the sermon on website pop-ups, right?

It's the one that says you simply MUST use pop-up email subscription boxes if you want to build an email list that rivals the population of a mid-size American city.

In six days.

(Okay. I may be exaggerating. Slightly.)

If this sounds new to you, here's a quick recap!

"Pop-ups will increase your subscribers by 20000% percent overnight!"
"Pop-ups will make you filthy rich!"
"You're a nincompoop if you don't use pop-ups!"
"Amen."

(Such a great word. Nincompoop. It reminds me of my childhood Smurf-watching days. :) )

Obviously these pop-up evangelizers are pretty hardcore -- but do jolting, intrusive, unwanted solicitations actually work?

And should you use them to grow your brand?

Let's take a look. ...

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