You've heard the sermon on website pop-ups, right?
It's the one that says you simply MUST use pop-up email subscription boxes if you want to build an email list that rivals the population of a mid-size American city.
In six days.
(Okay. I may be exaggerating. Slightly.)
If this sounds new to you, here's a quick recap!
"Pop-ups will increase your subscribers by 20000% percent overnight!"
"Pop-ups will make you filthy rich!"
"You're a nincompoop if you don't use pop-ups!"
(Such a great word. Nincompoop. It reminds me of my childhood Smurf-watching days. :) )
Obviously these pop-up evangelizers are pretty hardcore -- but do jolting, intrusive, unwanted solicitations actually work?
And should you use them to grow your brand?
Let's take a look. ...