Social Media Marketing

28 May

3 Ick-Free Ways to Promote Affiliate Links on Social Media

Erika Madden   |   Blog Income Report, Blogging Tips, Business Tips, Classy Marketing, Social Media Marketing   |   21 Comments

How to share + promote affiliate links on social media without sounding sleazy, icky, or greedy. | olyvia.co/promote-affiliate-links-on-social-media/

As part of my blog traffic + income report this month I'm sharing some tips on a topic I hear people voice frequent worries about:

"I want to try to make some extra money as an affiliate for companies and/or people I support, but I'm scared to actually share the links on social media. I don't want to sound like I'm greedy (or a sellout)!"

This is a valid concern in affiliate marketing.

(We've all seen the scammy-looking accounts on Twitter or Facebook where their feed is overrun with "SAVE $19.42 - LilyDoo Makeup Compact, Gold Stripes $36.27" advertisements, and it's not pretty.)

But happily, it doesn't have to be this way -- and you CAN promote affiliate links on social media without looking like a ShamWow salesman. 

Below are the 3 principles I live by when sharing my referral links so that I'm not obnoxious to others:
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22 April

How To Get Pinterest Followers + Repins: The Ultimate Guide

Erika Madden   |   Business Tips, Social Media Marketing   |   203 Comments

The ultimate in Pinterest tips! How to get followers on Pinterest (and drive traffic back to your website) if you are a blogger, business owner, or entrepreneur. Learn how to get more re-pins, what makes people follow you, and get 15+ real-life examples. Read + bookmark it at http://olyvia.co/how-to-get-pinterest-followers-and-repins/. This is like an e-course on growing your Pinterest account, but totally free!

You might think you can't grow your Pinterest account. You may think you'll never know how to get more followers on Pinterest. You may think that Pinterest can't drive traffic to your website. You may think, my friend, that Pinterest is what they call "le giant waste of time."

If so, you and I -- we feel each other.

I've been using Pinterest for years with past blogs, but when I launched Olyvia.co, I honestly wasn't sure how well it would work for the brand.

I knew the platform worked like crazy pants for food recipes, DIY tutorials, quotes, and pretty product photos. But business, marketing, and blogging?

Let's just say I wasn't 100% convinced.

Despite my worries that Pinterest wouldn't be a major social media platform for my business, I went ahead and made a decision from the start to create "pinnable" images (more on that in points 6 & 7 below) for each and every blog post I published.

I had high (read: desperate) hopes that, somehow, it would pull through for me.

Ten months later? Pinterest accounts for 60% of social media referrals to my blog (Twitter comes in second at 20%), and is the top referrer overall with more than 30% of my total traffic coming to me from the image-oriented platform.

To say I have a love affair with the platform is a vast understatement. Me and Pinterest? We're like THAT.

But, I know not everyone sees the same results -- and I'd like to fix that. To help you learn how to get Pinterest followers, more repins, and -- ultimately -- more traffic to your site, I've created today's Ultimate Guide for you.

(Ooo, don't you like things that sound so fancy?)

There is a huge amount of info packed in this post (it may or may not...

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09 April

9+ Smart Facebook Groups For Women Entrepreneurs, Freelancers, + Bloggers

Erika Madden   |   Business Tips, Resources, Social Media Marketing   |   110 Comments

9 of the BEST Facebook Groups for Women Bloggers, Freelancers, + Entrepreneurs

Have you ever joined a Facebook group thinking that it looked pretty darn cool, only to get in there and find an endless stream of promos + sunset pictures with sappy quote overlays?

Yeahhhh. Me too.

For the last 4-6 months I've been on a relentless search for "quality" Facebook groups to help me learn more + grow my brand. All I've (ever so humbly) asked for is a place that has:

1. No icky spam

2. Useful, correct advice

3. Helpful, engaged people



Am I being difficult here? No! And yet, for every great community I've stumbled into, I've stumbled into 3 more that give me that "ewwww, I just stepped into a late night infomercial while I was trying to find the Game Of Thrones marathon" sensation.

I don't like feeling so undignified + swindled (can you tell I take my Facebook forays seriously? :) ), hence the creation of this brief guide to help you avoid a similarly dreadful pick-your-own-adventure scenario.

(Ahem. You did read those books when you were a kid, right?)

So in no particular order and without further chitty chat, here are 9 of my favorite Facebook groups for women entrepreneurs, freelancers, and business-minded bloggers!
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11 March

How To Get A Blog Post To Go Viral (Even If You’re A Small Blogger)

Erika Madden   |   Blog Income Report, Business Tips, Social Media Marketing   |   85 Comments

How to get a blog post to go viral (even if you have a small blog) -- step by step tips anyone can follow!

Pop quiz time:

There's a big company you admire + just so happens to have an audience full of people in your target audience.

And you want to get in front of them in order to grow your fledgling blog or business.

But you want YOUR blog post to be the one that's circulated among their fans and clicked on hundreds of times, not a guest post you simply wrote on their site.

How do you do it?

As part of my regular blog income and traffic report today, I'm going to show you how to get a blog post to go viral.  (And it's not as hard as you may think.)
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29 October

A Guide To Getting Noticed On Pinterest With the Smart Feed + Promoted Pins

Erika Madden   |   Business Tips, Classy Marketing, Olyvia TV, Social Media Marketing   |   43 Comments

How to get noticed on Pinterest: the 411 on the smart feed + promoted pins, and what to put in place to help your blog + business.

We've always considered Pinterest a pretty reliable social network as far as what it takes to get our Pins seen, right?

If you have a good image, write a description with a few keywords + sprinkle of enthusiasm, and post it within a few hours of the mad after-dinner onslaught of your followers coming online while their hubbies turn on EveryNight Football, you're set.

Well, most of the time anyhow!

So, I suspect this is why the recent change in Pinterest's home feed is unsettling to a lot of people.

Oh don't think I haven't heard you grumbling on Twitter. :)

What happened is that -- in a nutshell -- Pinterest decided, "Hey, we think that when people spend time looking at their feed, they want to see the best Pins + the Pins that are most interesting to them! Not just the 62 Pins of beanie hats and miniature porcelain dogs one of their followers put up last night."

You have to admit. They had a point.

And that's why they switched up a whole bunch of things and called it something new: The Smart Feed.

Pinterest's announcement of it was, shall we say, a bit cerebral. (Still love you, Pinterest!) So in today's video I'll lay out the details for you in simple terms. Plus I'm going to show you exactly how you'll need to Pin going forward.

You'll also learn about Promoted Pins and how they can be an added boost to your blog -- and even build your email list! -- all for literally just a few cents.

(Hint: if most of your traffic comes from Pinterest, I think you're really going to lovvvve this part.)

The "official" Table of Contents:

#1 - The new Pinterest Smart Feed and how it affects who sees your pins

#2 - How you should start writing your Pinterest descriptions

#3 - What you need to stop doing with hashtags!

#4 - A full insider’s walkthrough on how to set up a Promoted Pin

WATCH NOW:


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