Social Media Marketing

15 October

How Do I Get Noticed On Twitter?

Erika Madden   |   Branding, Business Tips, Classy Marketing, Olyvia TV, Social Media Marketing   |   18 Comments

How to set up Twitter to get your blog + business noticed and get followers.

Here we are again, friends. It's video numero two in our sleaze-free series helping you get your business -- or blog -- noticed online!

This week I have a brief training for you on growing your following and engagement on Twitter.

Now, before I show it to you, I have an admission to make.

I used to get really stressed out about Twitter when I first made a personal account.

I had NO idea what I was doing, and to be honest it felt downright creepy to be posting things when I had, like, 4 followers.

Looking back, though, I realize I made wayyy too much fuss over it. I was Googling "top secret" strategies that could help me stand out when the reality was that all I had to do was use Twitter in the way it was intended:

To talk to people + share some new thoughts/content.

It doesn't have to be any harder than that, and that's the truth.

But, like with all social media sites, within that framework there are some guidelines. And there are definitely better ways to present yourself on Twitter than others. ;)

The video today should help you with the most essential FYIs.

In it I talk about:

#1 - The importance of a balanced, compelling profile description

#2 - Why your tweets need to have variety

#3 - What mistakes many people are making with hashtags

BONUS: I also may or may not gush over Russell Crowe and confess my affection for Leonardo DiCaprio. (Just sayin'.)

Now that you're sure to watch (hahaha), go ahead:
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08 October

How Do I Get Noticed On Facebook?

Erika Madden   |   Branding, Business Tips, Classy Marketing, Olyvia TV, Social Media Marketing   |   38 Comments

How to get noticed on Facebook: how to set up it up (the right way) and take your Page from amateur to pro.

You want your business to stand out and get noticed on Facebook.

You're wondering what it takes to get more followers, more likes, and more comments -- without feeling or looking like a sleazeball.

Any of that sound familiar? Yep, same here.

I've launched and managed quite a few Facebook Pages over the years and let me tell you: it was A LOT easier to get attention back then.

You really didn't have to do anything special because there was a lot less competition. And you didn't have to fight Facebook's algorithms to show up in your fans' newsfeeds!

But now? It's different. There are like a 1,252,173,450 Pages (or something like that) vying for people's "likes."

; You're lucky if you can get even 10% of your followers see your posts.

(I wish that was a joke.)

To grab people's interest so that they'll follow you -- not to mention think you're cool enough to give you likes and the highly coveted comment -- takes a killer combo of smarts + beauty + charm.

But it's not impossible. There are a lot of Pages both big and small that are getting it right, and you can, too.

Last week I gave you a "meaty" blog post (thanks, Kirsten!) all about how to begin getting people to perk up and take notice of you online.

I want you to start there, and then watch today's video that covers four more solid strategies to take your Facebook Page from "ho hum" to "whoa, she's got it together!"

In it I talk about:

#1 - The importance of images and consistent visual branding

#2 - Why completing your About description is key

#3 - What sort of content you should be sharing to stand out from the crowd of businesses all wanting to make a buck

#4 - How to use Facebook Insights to increase your visibility and engagement

Watch it now:
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01 October

Help! How Do I Get My Blog + Brand Noticed Online?

Erika Madden   |   Business Tips, Classy Marketing, Reputation, Social Media Marketing   |   70 Comments

20+ Things That Get Bloggers + Business Owners Noticed Online (if you're struggling to get more followers, customers, and blog traffic, this post is for you!)

Do you feel like you're spinning your wheels when it comes to getting people to perk up and take notice of you online?

Do you wonder, "How do I get more people to like my social media posts or even visit my website? It seems like I'm trying everything and no one is listening!"

At my office hours last week, I had A LOT of people come to me with this problem.

They all wanted to know how they could present their online marketing so that it was attractive. Appealing. Effective.

I decided to tweak and expand my advice to them in today's post, because I feel it's a good foundation to start building a stronger digital strategy.

In the weeks to come I'll be covering the different social media networks in more depth so you'll understand exactly how to stand out and look your best on each one.

(There may even be videos! Eeee!)

But to begin, we need to start at the beginning:
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17 September

16 (More) Ways To Earn People’s Trust and Look Credible Online

Erika Madden   |   Business Tips, Email Marketing, Online Etiquette, Reputation, Social Media Marketing   |   14 Comments

16 ways to look like an authority and build trust on the web + a free worksheet!

When you're working on increasing your online trust and authority, one thing is certain: you need to make headway with the simple things first.

Quick accomplishments are motivating. Once you see big results from small efforts, you'll be more inclined to dig in for the long haul and get the entire job done.

In the first blog post in this series, you learned 27 fairly effortless changes you could make to your website design and content in order to look credible online. Today, you're going to learn how to make your emails, sales process, and online etiquette work for you to build your online authority.

These are 16 specific things you can easily start working on TODAY. Your time is money, so let's get down to business:
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21 August

27 Ways To Earn People’s Trust And Look Credible Online

Erika Madden   |   Branding, Business Tips, PR, Reputation, Social Media Marketing   |   33 Comments

27 ways to earn people's trust and look credible online as a business owner or blogger + a free worksheet!

It seems that everywhere I go online there are women business owners, entrepreneurs, and business-minded bloggers that are asking the same three questions about their web presence:

"How do I become an influencer?"

"How do I get people to buy from or hire me?"

and

"How do I look like an expert and not an amateur?"

There are a million and one ways to answer these questions, but what they all boil down to is this: to succeed online you must first earn people's trust.

Without trust you will never be viewed as a legitimate business or a credible authority in your field. You need that impression of legitimacy in order to attract clients and customers, look professional, and earn a reputation as a respectable thought-leader.

But how can you earn trust merely by using the web? If you're anything like me, you're crazy busy and forget half of what you need to do right after you read it. You need something that's not a major undertaking and can be done relatively fast, so let's start with the small changes that make a sizable impact.

Here are 27 (fairly) effortless things you can do right now to earn more credibility online. Pick at least one and get the ball rolling after you read this post!
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09 July

Don’t Be Rude: Twitter Etiquette Tips That Woo

Erika Madden   |   Classy Marketing, Online Etiquette, Social Media Marketing   |   9 Comments

Don't be rude! Take these Twitter etiquette tips and woo your fans.

Do you know what to say when someone follows or retweets you on Twitter? What about when someone favorites your tweet?

Do you clutter your newsfeed with dozens of  "thanks!" and risk annoying your other followers? Or is it OK to, well, do nothing?

It's easy to figure out how to use this chat-based social network (click, type, done!), but knowing how to make a positive impression every time you come in contact with people on Twitter can stump even the most well-intended of us.

In today's blog post I share my online etiquette advice with Lauren, the author of the beautifully wise blog Breathe & Nourish. She writes:

Hi Erika! I have a question as it pertains to Twitter etiquette. If I am mentioned or if someone talks to me, I do my best to always reply, just as I do every comment on my blog. I would also say I reply to about 80% of my retweets. But as a follower, I get annoyed sometimes when my feed is just filled with people thanking other people for following or for tons of retweets. I usually don't welcome new followers. Is this viewed as rude? Should I be welcoming each and every new follower? (Oh and what about favorites??)  -- Lauren
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