You want your business to stand out and get noticed on Facebook.
You're wondering what it takes to get more followers, more likes, and more comments -- without feeling or looking like a sleazeball.
Any of that sound familiar? Yep, same here.
I've launched and managed quite a few Facebook Pages over the years and let me tell you: it was A LOT easier to get attention back then.
You really didn't have to do anything special because there was a lot less competition. And you didn't have to fight Facebook's algorithms to show up in your fans' newsfeeds!
But now? It's different. There are like a 1,252,173,450 Pages (or something like that) vying for people's "likes."
; You're lucky if you can get even 10% of your followers see your posts.
(I wish that was a joke.)
To grab people's interest so that they'll follow you -- not to mention think you're cool enough to give you likes and the highly coveted comment -- takes a killer combo of smarts + beauty + charm.
But it's not impossible. There are a lot of Pages both big and small that are getting it right, and you can, too.
Last week I gave you a "meaty" blog post (thanks, Kirsten!) all about how to begin getting people to perk up and take notice of you online.
I want you to start there, and then watch today's video that covers four more solid strategies to take your Facebook Page from "ho hum" to "whoa, she's got it together!"
In it I talk about:
#1 - The importance of images and consistent visual branding
#2 - Why completing your About description is key
#3 - What sort of content you should be sharing to stand out from the crowd of businesses all wanting to make a buck
#4 - How to use Facebook Insights to increase your visibility and engagement
Watch it now:
Social Media Marketing
Do you feel like you're spinning your wheels when it comes to getting people to perk up and take notice of you online?
Do you wonder, "How do I get more people to like my social media posts or even visit my website? It seems like I'm trying everything and no one is listening!"
At my office hours last week, I had A LOT of people come to me with this problem.
They all wanted to know how they could present their online marketing so that it was attractive. Appealing. Effective.
I decided to tweak and expand my advice to them in today's post, because I feel it's a good foundation to start building a stronger digital strategy.
In the weeks to come I'll be covering the different social media networks in more depth so you'll understand exactly how to stand out and look your best on each one.
(There may even be videos! Eeee!)
But to begin, we need to start at the beginning:
When you're working on increasing your online trust and authority, one thing is certain: you need to make headway with the simple things first.
Quick accomplishments are motivating. Once you see big results from small efforts, you'll be more inclined to dig in for the long haul and get the entire job done.
In the first blog post in this series, you learned 27 fairly effortless changes you could make to your website design and content in order to look credible online. Today, you're going to learn how to make your emails, sales process, and online etiquette work for you to build your online authority.
These are 16 specific things you can easily start working on TODAY. Your time is money, so let's get down to business:
It seems that everywhere I go online there are women business owners, entrepreneurs, and business-minded bloggers that are asking the same three questions about their web presence:
"How do I become an influencer?"
"How do I get people to buy from or hire me?"
"How do I look like an expert and not an amateur?"
There are a million and one ways to answer these questions, but what they all boil down to is this: to succeed online you must first earn people's trust.
Without trust you will never be viewed as a legitimate business or a credible authority in your field. You need that impression of legitimacy in order to attract clients and customers, look professional, and earn a reputation as a respectable thought-leader.
But how can you earn trust merely by using the web? If you're anything like me, you're crazy busy and forget half of what you need to do right after you read it. You need something that's not a major undertaking and can be done relatively fast, so let's start with the small changes that make a sizable impact.
Here are 27 (fairly) effortless things you can do right now to earn more credibility online. Pick at least one and get the ball rolling after you read this post!
Do you know what to say when someone follows or retweets you on Twitter? What about when someone favorites your tweet?
Do you clutter your newsfeed with dozens of "thanks!" and risk annoying your other followers? Or is it OK to, well, do nothing?
It's easy to figure out how to use this chat-based social network (click, type, done!), but knowing how to make a positive impression every time you come in contact with people on Twitter can stump even the most well-intended of us.
In today's blog post I share my online etiquette advice with Lauren, the author of the beautifully wise blog Breathe & Nourish. She writes:
Hi Erika! I have a question as it pertains to Twitter etiquette. If I am mentioned or if someone talks to me, I do my best to always reply, just as I do every comment on my blog. I would also say I reply to about 80% of my retweets. But as a follower, I get annoyed sometimes when my feed is just filled with people thanking other people for following or for tons of retweets. I usually don't welcome new followers. Is this viewed as rude? Should I be welcoming each and every new follower? (Oh and what about favorites??) -- Lauren
Online etiquette may sound like a stuffy Victorian concept from a bygone era, but it's not just for the nostalgic, mild-mannered, and super-pious.
One thing will always be true, and that's this: if people don't get the impression that you're a likable human being, it doesn't matter HOW much you may know about rich pins, Facebook ads, and effective hashtags -- you will lose their respect.
And their business.
Here are 3 guaranteed ways to offend your followers and put your online reputation in jeopardy. Don't do them. ...