December Blog Income and Traffic Report
(That’s the sound of me trying to stop being so darn lazy after all the frenzied Christmas festivities + cheer + pots de creme.)
While I try to wrangle myself out of the blanket pile + little crater I’ve created for myself here on my couch, here is my second blog traffic and income report.
Let’s see what happens!
OLYVIA.CO BLOG TRAFFIC REPORT
Pageviews: 3,388 (+263 from last month)
I’m frankly disappointed by this month’s traffic. My goal was to increase it by at least 1,000, however (brutal honesty time) I just didn’t do the work to get it there.
A large part of that was due to being distracted by the holidays…
And trying to accomplish other work in my business.
But I should have put out for at least one guest blog post and started getting a couple of other “small” blog posts lined up that could have published on different days of the week.
I have some new plans up my sleeve for the blog in 2015 + I’m going to put out for some strategic guest posting, so let’s see what happens in
Top 10 pages viewed this month:
I had a hunch that my prior blog income report post would be popular.
(Because hello. They’re addictive.)
But what surprised me was that my Resources page (which is brand new to the site) came in so high.
If I had to do it over again, I would have put that up within the first month of launching Olyvia!
Top 10 traffic sources this month:
Notice #8? It’s pretty incredible that I’m getting that much traffic from Marie Forleo’s site, as it’s only due to 2 comments I left on her recent blog posts.
If you’re looking for ways to increase your traffic, seriously: don’t underestimate the power of leaving comments on certain influencer’s websites in your industry.
My tips for you are:
1) Be one of the first to leave a comment when the post goes live. (It gets more eyes on your comment.)
2) Leave an intelligent, thoughtful post that adds something to the conversation. (No “hey, great post, thanks” allowed!)
3) Make sure the avatar attached to your comment is a real photo of you (or at least a logo).
4) Focus on blogs where your ideal readers are congregated. Otherwise very little people will click through to your blog, and if they do — poof. You’ll lose them immediately.
Top search query driving traffic to Olyvia.co: It’s still “pinterest smart feed” — all because I’m ranking on the 1st page of Google for that term.
Top post of all time: It’s still 7 Minutes To An Irresistible Opt-In Box (published Nov. 5, 2014), but How Do I Get Noticed On Facebook is gaining traction on it. (Why? It now has at least 906 pins on Pinterest, so booya.)
Now let’s look at my blog income report for the past month.
OLYVIA.CO BLOG INCOME REPORT
Please note: The figures below are what I made through “passive income” on this blog, not my other client work and services.
I’m doing it this way because my goal is to give you an idea on how to make money with a blog that is not heavily dependent on your experience, unique niche, offline networking efforts, and other variables.
Last month’s earnings are as follows:
GROSS EARNINGS: $2.80
Last month I made $92.44, which means I made precisely $89.64 less. 😀
BUT…okay. This isn’t really surprising. Last month was honestly an anomaly as far as a realistic first month’s blog income (unless you launched an e-product or something).
If there’s one thing I could never tire repeating (and therefore get to pester you incessantly with), it’s this:
It takes time to get consistent AND significant passive blog income. (Tweet this!)
You’re welcome. 🙂
HOW I TRIED TO GROW MY TRAFFIC + INCOME THIS MONTH
1. Overhauled my blog images
I wasn’t happy with my former blog images; they were OK, but they didn’t stand out.
I felt they lacked…well, punch. 😉
Since Pinterest is my main source of social traffic, I wanted something that was instantly recognizable + different than the rest.
I experienced my highest jump ever in followers on Pinterest this month (stats are below!), and I think my new images had a happy influence in that.
CHIEF OLYVIA TIP: Dare to be unique. Most Pinterest images look the same, which doesn’t help you get noticed or remembered. (Tweet this!)
2. Ran targeted Pinterest ads
To gain exposure for my new images, I ran some short term promoted pins for them. (Literally like a dollar’s worth.)
Most of them did very well, though I noticed my post against pop-ups didn’t do as well as the rest.
I also re-ran a former promoted pin for my email list opt-in, The Classy Entrepreneur, and added some keywords I hadn’t used before (all dealing with customer service).
That pin campaign — which you can learn how to run yourself in this fancy little post — totally rocked it.
My results were leaps and bounds better than the first time.
CHIEF OLYVIA TIP: Look for ways to make your Promoted Pins more effective. Only re-run pins that have done well, and then build on them by adding (relevant) keywords you didn’t think to add previously.
3. Was active in my Facebook Groups
Like all things social media, the key to using Facebook Groups effectively is to go there to provide value for others. So last month I focused a lot on answering people’s questions + helping them find the resources they were looking for.
When you do that (well!) oftentimes people “like” your business FB page, visit your website, or even contact you privately.
It’s also a good opportunity to point people back to your Resources page or share a product for which you are an affiliate.
I saw quite a few clicks to affiliate products I shared in my groups. (But — obviously — no sales!)
CHIEF OLYVIA TIP: You have to be really careful about how you approach “selling” your affiliate links in Groups. Sometimes the conversation just isn’t appropriate for you to provide an affiliate link, and it makes you look overly desperate/scammy.
Remember, it’s more important to build a soft, warm blanket of trust than to always push for a sale. (Tweet this!)
+ SOCIAL MEDIA STATS
- Twitter: 1,739 (+ 171 from last month)
- Facebook: 233 (+42)
- Pinterest: 433 (+ 81)
- LinkedIn: 779 connections/815 followers (+ 92 / + 90)
- Instagram: 99 (+ 22)
- YouTube: 6 (+ 5)
Probably the two most surprising things that happened with social media this month were:
1) my Pinterest growth (which had stagnated there for awhile), and
2) my Instagram growth (considering I posted maybe two photos during this time)
I did spend a lot of time pinning, re-pinning, and liking photos on Pinterest, so I’m happy to see that helped (along with my new images + Promoted Pins).
At the very end of the month I finally got approved for Rich Pins, too. It should be interesting to see what impact that has, if any.
As a final observation, Facebook seems to be naturally picking up more now that I grew to over 100 followers.
I think it’s due to the social proof dynamic (not-so-fun-fact: if you don’t have many followers, others aren’t as inclined to follow you), plus my activity in Facebook Groups.
Oh, I almost forgot! I’m also experimenting with a free Facebook “widget” that slides up in the corner of my website, asking people to like my page.
It’s called Conversions Box and you can learn about it here.
That seems to be helping, too, but I don’t want to keep it around if it’s hugely obnoxious. So, if it is, would you let me know?
(And if it doesn’t bother you at all, let me know that, too.)
How did you do monetizing your blog this last month? Any wins (or losses) to share? Let’s hear ’em!
P.S. Office hours are today, in the blog comments. Remember, you can ask any question about running a business online or blogging — but only one! I’ll be popping in here all day to answer them the best I can. 🙂
Happy New Year!