If You Want To Be Mediocre On Social Media, Keep Doing These 3 Things To Your Fans
Online etiquette may sound like a stuffy Victorian concept from a bygone era, but it’s not just for the nostalgic, mild-mannered, and super-pious.
One thing will always be true, and that’s this: if people don’t get the impression that you’re a likable human being, it doesn’t matter HOW much you may know about rich pins, Facebook ads, and effective hashtags — you will lose their respect.
And their business.
Here are 3 guaranteed ways to offend your followers and put your online reputation in jeopardy.
Don’t do them.
IGNORE THEIR COMMENTS
If someone approached you on the street and told you that they loved your haircut, would you walk away without so much as a word of appreciation?
It’s a rare (and thoroughly unlikable) person who would dare to be so rude!
But when someone leaves a friendly comment on your blog or social networks and you don’t respond with a few words of your own, guess what? You look just as ill-mannered as you would if you had ignored them in a face-to-face encounter. (Ouch.)
You may be separated by a computer screen and even an ocean or two, but people online are still exactly that — people — and they deserve to be acknowledged.
Chief Olyvia says: If you have so many fans reaching out that it’s become unrealistic for you to keep up, don’t be afraid (or slow!) to bring in reinforcements.
SPAM THEIR NEWSFEED
Flooding people’s social feeds with abundant content and (seemingly) brilliant musings may appear harmless, but in reality it’s a lot like being the guy at the party who thinks everyone actually enjoys listening to him drone on about every epic thing he’s experienced since he was 8 years old.
(You know him, too?)
At best it makes you look socially inept. At worst you look vain and narcissistic.
Part of playing well with others online means honoring their time and interests. People do want to hear from you, but not ONLY you!
If you’re tweeting something every 10 minutes on Twitter (not including chatting), pinning 30 images a pop on Pinterest, or posting to Facebook 5 or 6 times a day, that’s too much. Reign it in.
Chief Olyvia says: To make sure you’re only posting the best of the best and not merely e-littering, run content through this simple test before you hit the “share” button…
1. Is it from a source I trust?
2. Will it help my followers fix a problem, learn something valuable, or be inspired?
3. Does it contribute to my brand or my expertise? (LOLcats may be funny for many, but they won’t help you build a reputable lifestyle blog for society’s uber-elite.)
REFUSE TO FOLLOW BACK ON TWITTER
There’s no rule that you need to follow people who follow you, but NOT doing so makes you look a lot like the prima donna who wants the fame but can’t be bothered with the fans. It leaves people with a less-than-thrilled memory about you and your message.
People want to make a connection, not feel like just another tally on your wall. When you follow back you’re not only being friendly and courteous — traits sorely needed online — you’re nurturing a community that will expose you to a wealth of fascinating, generous people.
(People who may end up being a long-time friend, fun business partner, popular guest blogger, or loyal client.)
Chief Olyvia says: As your numbers grow, organization will prove to be your biggest friend. If you haven’t already, start using Twitter’s list feature now!
So do tell…what’s your biggest social media etiquette pet peeve?!
❤ Erika (Chief Olyvia)