Guest post by Lauren Caselli, savvy event planner + gutsy boss lady
Remember that goal that you set for yourself to “finally start speaking” in 2016?
Or the time that you told yourself you’d host a live workshop FOR REAL this year?
Or how you’ve always toyed with the idea of possibly teaching to a roomful of your dream clients, buuuutttt you weren’t actually sure how you’re going to pull it off?
And now it’s almost the end of the first quarter and you’ve made no progress toward that goal?
Yea, girl. I feel you.
Back in January of 2015, I was frustrated and really overwhelmed with the whole “building a business” thing. I had a few copywriting clients (which is what I did before I moved over the planning events for digital entrepreneurs and tech companies), I had booked my very first live event client (a women’s retreat in Asheville), but the daily grind of focusing on blogging and social media and marketing -- it started to wear me out.
I was posting -- but no one was reading.
I was delivering SERIOUS content -- but no one was subscribing.
And all the while, I saw people totally blowing up in front of me. Snatching clients out of thin air. Marketing themselves so effortlessly in Facebook groups.
And I got so frustrated.
So, I decided I needed to do something different. I needed to create a community who had my back. Not necessarily for any sort of monetary gain, but because I needed the support of business people who “got it."
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Tell me: how many times do you go to write a magnetic title for your blog post and instead come up with something so insufferably dull that it gives you honest-to-goodness nightmares?
(You get 'em, right? Those dreams where all you do all night is think about writing -- and re-writing -- the best gosh darn headline in the entire history of headlines?)
Well, whether or not writing blog titles keeps you tossing + turning all night like an scary-obsessive blogger (I wouldn't know anything about that, by the way), I think that, actually, it should.
Until you read this post and swipe all the foolproof, fill-in-the-blank headline formulas I listed for you, of course!
BUT until you do that, yes. Headline writing should preoccupy you, my friends.
8 out of 10 people will read your headline copy.
But on average, only 2 out of those 8 people will be interested enough to go on and read your post.
Your content could be mighty, remarkable, heroic -- more heroic than any other blog post for
miles clicks around -- but if your blog title can't lure them in?
It just sits there.
Unread. Unappreciated. Unloved.
All that hard work, wasted.
As a blogger + someone who depends on blogging to help me make a living for my little kids and I, that depresses me. I'm sure it depresses you, too.
That's why, above everything else you do for a blog post, it's your job to make your headlines as click-worthy as possible.
But hey, I'd prefer this task didn't give you nightmares. Like other people I know. Ahem. That's why I did the work of surveying smart, popular blogs like Hubspot, Copyblogger, Inc., etc., and created over 100 fillable blog title templates based off their most effective, compelling headlines.
The blog title formulas are easy to customize no matter what...
Dear Friends and Readers,
Do you ever want to write something terribly important to you, but no matter how many different ways you think about it, when you sit down to put words to the screen, you can't seem to make it sound like the mighty words living inside your brain?
That's where I am right now.
I suppose the only thing to do in these situations is to blurt it out and hope it doesn't come out sounding too ridiculous. Too rough around the edges. Too whatever.
(But you'll just have to forgive me if it does. ;))
So, for the lack of a better idea -- and, apparently, better composition skills -- that's what I'm going to do now.
When I started doing graphic + web design work full-time as a freelancer, it never occurred to me that there was such a thing as "client regret."
Avoid bad clients? Nah. There's no such thing, right?!
Money, after all, is money.
(Oh yes, go on. Laugh at my naïveté. I won't be offended.)
Perhaps I can redeem myself by admitting that it didn't take me long to wake me up from my rose-colored world where business owner and client skipped merrily along down the path to glorious pastures of perfectly completed projects, timely payments, and goodwill toward all.
About my third or fourth client in, it was then that I realized: being selective when it comes to clientele is not only perfectly acceptable, it's an act of profound kindness. For yourself and your business, of course, but even for the other person (who deserves to work with somebody fitted toward their unique wants + personality).
We are all pretty good people. I firmly believe that. But not everyone is meant to work together, and not everyone is a fabulous client.
"Sounds reasonable," you say. "But how do I spot a bad client before they BECOME a bad client and I have to see the job through to the bitter, smothering end?"
That's a hard thing to recognize at first, which is why I've compiled the following 9 early warning signs (gleaned from my own experiences in the wild wild west that is solo business ownership). I've also included a couple of word-for-word scripts you can use to say "no" to potential work that exhibits these -- or any other -- red flags.
Before you take on a new client, run through this list first. It helps!
If there's one thing that applies to all of us hardworking, persevering, only-slightly-insane business owners who deal with clients and customers on a daily basis, it's most certainly this:
We all need inspiration.
An intoxicating dose of it.
We need her in order to fend off the lurking boogeyman all biz owners fear in their deepest bones (you may have heard of him -- he goes by Burnout).
We need her in order to improve.
We need her so that we can deliver our best.
(Which is recognized by all to be The Business Without Excuses, Grumbling, or Customer-Shaming.)
I know just how desperately we need inspiration because I need it, too. Without it I get tired. Maybe even a bit lazy.
You feel me, don't you?
It's why in this post today I'm specifically sharing with you those motivational customer service quotes that inspire me in my own business. (You know how I feel about customer service and being delightful online; it's something I strive for personally and believe in...