Tell me: how many times do you go to write a magnetic title for your blog post and instead come up with something so insufferably dull that it gives you honest-to-goodness nightmares?
(You get 'em, right? Those dreams where all you do all night is think about writing -- and re-writing -- the best gosh darn headline in the entire history of headlines?)
Well, whether or not writing blog titles keeps you tossing + turning all night like an scary-obsessive blogger (I wouldn't know anything about that, by the way), I think that, actually, it should.
Until you read this post and swipe all the foolproof, fill-in-the-blank headline formulas I listed for you, of course!
BUT until you do that, yes. Headline writing should preoccupy you, my friends.
8 out of 10 people will read your headline copy.
But on average, only 2 out of those 8 people will be interested enough to go on and read your post.
Your content could be mighty, remarkable, heroic -- more heroic than any other blog post for
miles clicks around -- but if your blog title can't lure them in?
It just sits there.
Unread. Unappreciated. Unloved.
All that hard work, wasted.
As a blogger + someone who depends on blogging to help me make a living for my little kids and I, that depresses me. I'm sure it depresses you, too.
That's why, above everything else you do for a blog post, it's your job to make your headlines as click-worthy as possible.
But hey, I'd prefer this task didn't give you nightmares. Like other people I know. Ahem. That's why I did the work of surveying smart, popular blogs like Hubspot, Copyblogger, Inc., etc., and created over 100 fillable blog title templates based off their most effective, compelling headlines.
The blog title formulas are easy to customize no matter what...
blog traffic Tag
When you think of a #HeroicBrand in your life and the blog they keep -- the blog that helps you genuinely improve your business, or your blog, or your fitness, or your cooking, or your hobbies, or anything else that's important to you -- what comes to mind?
What is it about it that makes it so darn valuable?
Why do you follow it, refer to it, and tell your friends about it -- over and above most of the other blogs out there?
There's no doubt that a good blog includes many things: a blogger who is dedicated to being responsive, kind, and helpful, an attractive + distinct "voice," eye-catching photos + graphics, clean design, and so on. Those all are sure to make your list.
But a terrific blog -- a blog that stands out from the crowd and earns an ever-growing + loyal audience -- has another unique quality all its own:
It provides specific, in-depth, remarkable content that people can use to immediately accomplish goals or fix problems in their life.
In short, it's not just a pretty place, a warm fuzzies place, or a mildly interesting place.
It's a worthwhile place. It serves people.
That's why you + a throng of others keep coming back to it, right? It's not just a narcissistic, "look at what I'm eating for dinner!" project on the part of the blogger...
The best way I know how to share what I'm about to share with you about building a business on the interwebs is to start off with a little story-slash-confession. I promise, pinkie-swear, and cross my heart not to be boring.
Before I launched the Olyvia brand, I spent my time reading.
By my estimations, I read about 157 gazillion articles on business marketing strategies on a daily freaking basis in the months leading up to my website going live.
You see, even though I had experience in growing communities online -- launching + promoting around a half dozen blogs over the previous 10 years, advising non-profits on social media marketing, informally assisting my friends who owned small businesses, and other rather unremarkable things -- the truth is this:
I was certain that anything I knew would prove to be woefully, shamefully inadequate. Oh yeah: and I would fail.
In my mind there simply had to be the Holy Grail of marketing strategies out there that would guarantee my entrance into biz blogging heaven. I just needed to find it behind some internet guru's squeeze page.
(Don't even ask how many newsletters I signed up for in my quest for marketing enlightenment. #likewhoa)
sales pitch after sales pitch errr, I mean webinar after webinar, all I found at the end of the rainbow were $2000 courses I couldn't afford -- and didn't trust enough to buy even if I could.
So, alas, the day came when I finally could do nothing more than push Olyvia.co into being. I hoped (and ohhh it was a desperate hope, I might add) that what I knew from my past online experiences -- in point of fact, what I had built my entire brand around -- would be enough to get me started.
What was my so-called strategy?
Only this: ...
If you have Too Many Open Browser Tabs Syndrome you're not going to like me for this post (as a fellow sufferer I know the struggle is real, so I hope you can forgive me) -- but I promise, there is so much insane usefulness here if you want to:
- start blogging (for hobby or biz)
- improve the blog/website you already have
- start or grow your email list
- use social media like a #boss
- become the overall smartest online business owner, entrepreneur, solopreneur, infopreneur, etc.
So, despite the fact you're going to have 91+ tabs open to check out all the stellarness (just made that word up, thanks), what I'm saying is this: you're going to be grateful you did, my good friend.
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Hello again, friends. :) Since absence makes the heart grow fonder, I just know that right about now you consider me your greatest online love.
This month marks the Olyvia.co 1 year birthday -- wild, right?! -- and to celebrate with you I wanted to create something cool + helpful you could use to refresh your blog + social media accounts + brand reputation (and look 10x more pro online).
So, for the last 2.5 weeks I've been buried in InDesign + Illustrator + Mailchimp working (fun, but I missed you!) -- and what I came up with is this:
A 21 day free detox for your brand's online spaces.
(Henceforth known as "The 21 Day Brand Impressions Detox" -- because I like to make things sound all official like that.)
It's for new and intermediate level bloggers, freelancers, creative business owners, coaches & consultants, solopreneurs, and anyone with a personal brand online who wants to:
1. Make certain that their online presence screams "modern" and "professional" -- not "dated" or "amateur"
2. Do a serious, effective cleaning of their digital spaces so things look bright + clean, not dull or junky
3. Get a (virtual) kick in the derrière to take their brand up a notch, and have some laughs along the way (totally at my expense, I assure you)
Here's how to get started:
What is it called when you go to publish your blog traffic + income report and instead you end up writing blog traffic tips for 2 days?
I'd like to say epicness, but we're all friends here so I think I can admit that the truth is closer to Blogger's guilt + procrastination. :D
Anyyyway. Moving along. What I came here to show you is how my blog traffic has grown over the last 10 months, and, more importantly, how you can achieve the same thing for your blog.
Enter Exhibit A, a screenshot of Olyvia.co growth over the past 10 months since launch:
How did I get here? What practical tips (+ 1 Mission Possible challenge) do I have for you so that you can do the same?
Your answers await, my friends:
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