publicity Tag

18 March

10 Introvert-Friendly Offline Marketing Ideas For Your Blog + Business

Erika Madden   |   Business Tips, Classy Marketing   |   55 Comments

10 Offline Marketing Ideas for Introvert Bloggers + Business Owners

You may or may not be surprised to know this, but it's true: I'm an introvert.

Promoting my business just does not come easy to me.

(Sisters, if I could run Olyvia while living in a comfortable hobbit hole and sharing it with absolutely nobody, I would.)

In the event you share my shy tendencies (or, you know, just like easy marketing tactics), today I thought it would be useful + a shamelessly amount of simple to share some introvert-friendly ways to get your name out into your local community -- without using online methods.

Because although I am a passionate proponent of using digital marketing, I'm also a believer in finding tiny little areas to dominate that others are not.

Do you know what that area is for blogs + online-only businesses right now? Good ole' fashioned, internet-free "guerilla marketing."

So here are 10 easy offline marketing ideas that will help you promote your blog or brand. (But won't result in sweaty hands + stomach knots.)

Try one and see how it goes!
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03 December

The 5 Reasons You’re Being Ignored On HARO

Erika Madden   |   Business Tips, PR   |   28 Comments

The 5 big reasons your publicity efforts are being ignored by Help A Reporter Out, + how to fix that.

When people first hear about Help A Reporter Out (HARO), they freak.

"You mean I can get quoted in The Huffington Post or CNN with no PR firm or marketing budget? Where has this BEEN all my life?!"

Shortly thereafter they usually embark on a binge emailing session, cranking out response after response to the dozens of journalists' queries landing in their inbox (in full -- yet deeply misguided -- expectation that by the next day they'll be #BreakingTheInternet along with Kim Kardashian).

But after about a month of this, a new reality sets in. And it sounds wayyy different than the first:

"Why are none of my responses being published? Why are reporters not contacting me?! Is this HARO thing a scam or what???"

The problem, of course, is not with Help A Reporter Out.

The problem is with the way people approach the reporters.

So with that, here are the top 5 reasons why people are not getting published on HARO.

Whip out your fanciest pen, my friends; it's time to take some PR 101 notes!
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