The best way I know how to share what I'm about to share with you about building a business on the interwebs is to start off with a little story-slash-confession. I promise, pinkie-swear, and cross my heart not to be boring.
Before I launched the Olyvia brand, I spent my time reading.
By my estimations, I read about 157 gazillion articles on business marketing strategies on a daily freaking basis in the months leading up to my website going live.
You see, even though I had experience in growing communities online -- launching + promoting around a half dozen blogs over the previous 10 years, advising non-profits on social media marketing, informally assisting my friends who owned small businesses, and other rather unremarkable things -- the truth is this:
I was certain that anything I knew would prove to be woefully, shamefully inadequate. Oh yeah: and I would fail.
In my mind there simply had to be the Holy Grail of marketing strategies out there that would guarantee my entrance into biz blogging heaven. I just needed to find it behind some internet guru's squeeze page.
(Don't even ask how many newsletters I signed up for in my quest for marketing enlightenment. #likewhoa)
sales pitch after sales pitch errr, I mean webinar after webinar, all I found at the end of the rainbow were $2000 courses I couldn't afford -- and didn't trust enough to buy even if I could.
So, alas, the day came when I finally could do nothing more than push Olyvia.co into being. I hoped (and ohhh it was a desperate hope, I might add) that what I knew from my past online experiences -- in point of fact, what I had built my entire brand around -- would be enough to get me started.
What was my so-called strategy?
Only this: ...
standing out Tag
Hello again, friends. :) Since absence makes the heart grow fonder, I just know that right about now you consider me your greatest online love.
This month marks the Olyvia.co 1 year birthday -- wild, right?! -- and to celebrate with you I wanted to create something cool + helpful you could use to refresh your blog + social media accounts + brand reputation (and look 10x more pro online).
So, for the last 2.5 weeks I've been buried in InDesign + Illustrator + Mailchimp working (fun, but I missed you!) -- and what I came up with is this:
A 21 day free detox for your brand's online spaces.
(Henceforth known as "The 21 Day Brand Impressions Detox" -- because I like to make things sound all official like that.)
It's for new and intermediate level bloggers, freelancers, creative business owners, coaches & consultants, solopreneurs, and anyone with a personal brand online who wants to:
1. Make certain that their online presence screams "modern" and "professional" -- not "dated" or "amateur"
2. Do a serious, effective cleaning of their digital spaces so things look bright + clean, not dull or junky
3. Get a (virtual) kick in the derrière to take their brand up a notch, and have some laughs along the way (totally at my expense, I assure you)
Here's how to get started:
In assurance to makers, doers, and dreamers everywhere, they say "if you build it they will come."
But I'm about 102% certain that whoever the heck "they" is never had a blog.
(Picture who you may at this point, but all I see in my head is a young, baseball-playing Kevin Costner.)
See, I don't know about you, but I've built a large number of websites in my day.
And only a handful came to most of them.
(Especially that fun -- but ohhhmyugly -- "I-am-so-darn-fed-up-with-Britney-Spears!" site I created as a 15 year old. Ha.)
Along the way I did learn what it takes to steadily attract website visitors and get noticed online, but getting blog traffic is -- to continue our corny baseball + Costner theme we have going on here -- like only getting to first base on the baseball diamond.
So what's second base?
Getting engagement (otherwise affectionately known -- probably only by me -- as blog comment luv).
Before I "pitch" you the steps to get more blog comments (oh I crack myself up), let's be clear: simply because you don't have much engagement on your blog DOES NOT mean you can't make money from it or that it's one colossal failure.
You can monetize and sell successfully through your website as soon as you've started bringing in some visitors, and the fact you have little to no comments coming in right now doesn't necessarily mean your blog is failing you.
HOWEVER, there are good, business-y reasons for wanting engagement on your blog, which I will explain to you later on in this post.
With that, let's get to the 5 secrets to getting more blog comments!
What is it called when you go to publish your blog traffic + income report and instead you end up writing blog traffic tips for 2 days?
I'd like to say epicness, but we're all friends here so I think I can admit that the truth is closer to Blogger's guilt + procrastination. :D
Anyyyway. Moving along. What I came here to show you is how my blog traffic has grown over the last 10 months, and, more importantly, how you can achieve the same thing for your blog.
Enter Exhibit A, a screenshot of Olyvia.co growth over the past 10 months since launch:
How did I get here? What practical tips (+ 1 Mission Possible challenge) do I have for you so that you can do the same?
Your answers await, my friends:
... Read More
You might think you can't grow your Pinterest account. You may think you'll never know how to get more followers on Pinterest. You may think that Pinterest can't drive traffic to your website. You may think, my friend, that Pinterest is what they call "le giant waste of time."
If so, you and I -- we feel each other.
I've been using Pinterest for years with past blogs, but when I launched Olyvia.co, I honestly wasn't sure how well it would work for the brand.
I knew the platform worked like crazy pants for food recipes, DIY tutorials, quotes, and pretty product photos. But business, marketing, and blogging?
Let's just say I wasn't 100% convinced.
Despite my worries that Pinterest wouldn't be a major social media platform for my business, I went ahead and made a decision from the start to create "pinnable" images (more on that in points 6 & 7 below) for each and every blog post I published.
I had high (read: desperate) hopes that, somehow, it would pull through for me.
Ten months later? Pinterest accounts for 60% of social media referrals to my blog (Twitter comes in second at 20%), and is the top referrer overall with more than 30% of my total traffic coming to me from the image-oriented platform.
To say I have a love affair with the platform is a vast understatement. Me and Pinterest? We're like THAT.
But, I know not everyone sees the same results -- and I'd like to fix that. To help you learn how to get Pinterest followers, more repins, and -- ultimately -- more traffic to your site, I've created today's Ultimate Guide for you.
(Ooo, don't you like things that sound so fancy?)
There is a huge amount of info packed in this post (it may or may not...
You may or may not be surprised to know this, but it's true: I'm an introvert.
Promoting my business just does not come easy to me.
(Sisters, if I could run Olyvia while living in a comfortable hobbit hole and sharing it with absolutely nobody, I would.)
In the event you share my shy tendencies (or, you know, just like easy marketing tactics), today I thought it would be useful + a shamelessly amount of simple to share some introvert-friendly ways to get your name out into your local community -- without using online methods.
Because although I am a passionate proponent of using digital marketing, I'm also a believer in finding tiny little areas to dominate that others are not.
Do you know what that area is for blogs + online-only businesses right now? Good ole' fashioned, internet-free "guerilla marketing."
So here are 10 easy offline marketing ideas that will help you promote your blog or brand. (But won't result in sweaty hands + stomach knots.)
Try one and see how it goes!