Pop quiz time:
There's a big company you admire + just so happens to have an audience full of people in your target audience.
And you want to get in front of them in order to grow your fledgling blog or business.
But you want YOUR blog post to be the one that's circulated among their fans and clicked on hundreds of times, not a guest post you simply wrote on their site.
How do you do it?
As part of my regular blog income and traffic report today, I'm going to show you how to get a blog post to go viral. (And it's not as hard as you may think.)
standing out Tag
Knowing how to delight your customers is a big deal, and something that really, truly, seriously intimidates a lot of new entrepreneurs + freelancers.
I know because when my freelance business in web and graphic design started getting serious (you know, I wasn't doing things for free-ish), the burden to make sure my clients liked me + my work was super heavy.
I felt -- and still feel -- that the entire key to my success in business was going to hinge on how my clients perceived me. And THAT would depend entirely on how well I could serve them.
This would have to be achieved not just by doing GOOD work (hellooo -- clearly a non-negotiable!), but by making sure their entire experience with me was pleasant, smooth and, well, utterly delightful.
I know back then I was hungry for any and all simple advice from people in a similar space as me on how to deliver this great customer experience , which is why I decided to pull together the collective brains of some impressive entrepreneurial women in this post today.
They have been incredibly generous to share the little, unassuming things they do that make a biiiig impact on their customer happiness, and I'm so SO excited to pass them on to you.
Here's what they had to share with me:
You're probably wondering how I came up with such a loopy topic.
Middle Ages? Business quotes? Wha?
All I can say is that I have a slight obsession with both subjects and decided the only fitting thing to do was to mash the two together and see what kind of mess I could create.
When people first hear about Help A Reporter Out (HARO), they freak.
"You mean I can get quoted in The Huffington Post or CNN with no PR firm or marketing budget? Where has this BEEN all my life?!"
Shortly thereafter they usually embark on a binge emailing session, cranking out response after response to the dozens of journalists' queries landing in their inbox (in full -- yet deeply misguided -- expectation that by the next day they'll be #BreakingTheInternet along with Kim Kardashian).
But after about a month of this, a new reality sets in. And it sounds wayyy different than the first:
"Why are none of my responses being published? Why are reporters not contacting me?! Is this HARO thing a scam or what???"
The problem, of course, is not with Help A Reporter Out.
The problem is with the way people approach the reporters.
So with that, here are the top 5 reasons why people are not getting published on HARO.
Whip out your fanciest pen, my friends; it's time to take some PR 101 notes!
You want your business to stand out and get noticed on Facebook.
You're wondering what it takes to get more followers, more likes, and more comments -- without feeling or looking like a sleazeball.
Any of that sound familiar? Yep, same here.
I've launched and managed quite a few Facebook Pages over the years and let me tell you: it was A LOT easier to get attention back then.
You really didn't have to do anything special because there was a lot less competition. And you didn't have to fight Facebook's algorithms to show up in your fans' newsfeeds!
But now? It's different. There are like a 1,252,173,450 Pages (or something like that) vying for people's "likes."
; You're lucky if you can get even 10% of your followers see your posts.
(I wish that was a joke.)
To grab people's interest so that they'll follow you -- not to mention think you're cool enough to give you likes and the highly coveted comment -- takes a killer combo of smarts + beauty + charm.
But it's not impossible. There are a lot of Pages both big and small that are getting it right, and you can, too.
Last week I gave you a "meaty" blog post (thanks, Kirsten!) all about how to begin getting people to perk up and take notice of you online.
I want you to start there, and then watch today's video that covers four more solid strategies to take your Facebook Page from "ho hum" to "whoa, she's got it together!"
In it I talk about:
#1 - The importance of images and consistent visual branding
#2 - Why completing your About description is key
#3 - What sort of content you should be sharing to stand out from the crowd of businesses all wanting to make a buck
#4 - How to use Facebook Insights to increase your visibility and engagement
Watch it now:
Do you feel like you're spinning your wheels when it comes to getting people to perk up and take notice of you online?
Do you wonder, "How do I get more people to like my social media posts or even visit my website? It seems like I'm trying everything and no one is listening!"
At my office hours last week, I had A LOT of people come to me with this problem.
They all wanted to know how they could present their online marketing so that it was attractive. Appealing. Effective.
I decided to tweak and expand my advice to them in today's post, because I feel it's a good foundation to start building a stronger digital strategy.
In the weeks to come I'll be covering the different social media networks in more depth so you'll understand exactly how to stand out and look your best on each one.
(There may even be videos! Eeee!)
But to begin, we need to start at the beginning: