workshops Tag

How To Book Clients With Your First Live Event

  |   Business Tips, Classy Marketing   |   25 Comments

So you've been wanting to host your first live workshop or event, but you're not even sure where to start -- or how to convert it into actual paying clients and customers? These proven tips from a pro event planner are gold!

Guest post by Lauren Caselli, savvy event planner + gutsy boss lady

Remember that goal that you set for yourself to “finally start speaking” in 2016?

Or the time that you told yourself you’d host a live workshop FOR REAL this year?

Or how you’ve always toyed with the idea of possibly teaching to a roomful of your dream clients, buuuutttt you weren’t actually sure how you’re going to pull it off?

And now it’s almost the end of the first quarter and you’ve made no progress toward that goal?

Yea, girl. I feel you.

Back in January of 2015, I was frustrated and really overwhelmed with the whole “building a business” thing. I had a few copywriting clients (which is what I did before I moved over the planning events for digital entrepreneurs and tech companies), I had booked my very first live event client (a women’s retreat in Asheville), but the daily grind of focusing on blogging and social media and marketing -- it started to wear me out.

I was posting -- but no one was reading.

I was delivering SERIOUS content -- but no one was subscribing.

And all the while, I saw people totally blowing up in front of me. Snatching clients out of thin air. Marketing themselves so effortlessly in Facebook groups.

And I got so frustrated.

So, I decided I needed to do something different. I needed to create a community who had my back. Not necessarily for any sort of monetary gain, but because I needed the support of business people who “got it."
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