Classy Marketing

Don’t Be Rude: Twitter Etiquette Tips That Woo

  |   Classy Marketing, Online Etiquette, Social Media Marketing   |   9 Comments

Don't be rude! Take these Twitter etiquette tips and woo your fans.

Do you know what to say when someone follows or retweets you on Twitter? What about when someone favorites your tweet?

Do you clutter your newsfeed with dozens of  "thanks!" and risk annoying your other followers? Or is it OK to, well, do nothing?

It's easy to figure out how to use this chat-based social network (click, type, done!), but knowing how to make a positive impression every time you come in contact with people on Twitter can stump even the most well-intended of us.

In today's blog post I share my online etiquette advice with Lauren, the author of the beautifully wise blog Breathe & Nourish. She writes:

Hi Erika! I have a question as it pertains to Twitter etiquette. If I am mentioned or if someone talks to me, I do my best to always reply, just as I do every comment on my blog. I would also say I reply to about 80% of my retweets. But as a follower, I get annoyed sometimes when my feed is just filled with people thanking other people for following or for tons of retweets. I usually don't welcome new followers. Is this viewed as rude? Should I be welcoming each and every new follower? (Oh and what about favorites??)  -- Lauren
...

Read More

Do Obnoxious Pop-Ups Really Work?

  |   Classy Marketing, Reputation, Website Design   |   15 Comments

Do website pop-ups work and should you use them on your website? No, and here's why.

You've heard the sermon on website pop-ups, right?

It's the one that says you simply MUST use pop-up email subscription boxes if you want to build an email list that rivals the population of a mid-size American city.

In six days.

(Okay. I may be exaggerating. Slightly.)

If this sounds new to you, here's a quick recap!

"Pop-ups will increase your subscribers by 20000% percent overnight!"
"Pop-ups will make you filthy rich!"
"You're a nincompoop if you don't use pop-ups!"
"Amen."

(Such a great word. Nincompoop. It reminds me of my childhood Smurf-watching days. :) )

Obviously these pop-up evangelizers are pretty hardcore -- but do jolting, intrusive, unwanted solicitations actually work?

And should you use them to grow your brand?

Let's take a look. ...

Read More