10 Introvert-Friendly Offline Marketing Ideas For Your Blog + Business
You may or may not be surprised to know this, but it’s true: I’m an introvert.
Promoting my business just does not come easy to me.
(Sisters, if I could run Olyvia while living in a comfortable hobbit hole and sharing it with absolutely nobody, I would.)
In the event you share my shy tendencies (or, you know, just like easy marketing tactics), today I thought it would be useful + a shamelessly amount of simple to share some introvert-friendly ways to get your name out into your local community — without using online methods.
Because although I am a passionate proponent of using digital marketing, I’m also a believer in finding tiny little areas to dominate that others are not.
Do you know what that area is for blogs + online-only businesses right now? Good ole’ fashioned, internet-free “guerilla marketing.”
So here are 10 easy offline marketing ideas that will help you promote your blog or brand. (But won’t result in sweaty hands + stomach knots.)
Try one and see how it goes!
1. PRETTY BUSINESS CARD PILES
Leave a stack of your loveliest blog or business cards in designated areas of your public library and other community information centers.
Most of the time you won’t need to ask permission for this; if there are no signs indicating you need approval, you’re gold.
2. FASHION STATEMENT
Create — and wear — your own brand t-shirt. Advertise your logo and URL, a tagline, or a compelling statement/design that will help people initiate a convo with you.
(And when they do, just sweetly hand them the card in point #1 above!)
For instance, I adore this fun + fancy ‘Entrepreneuher’ shirt in Julie Harris Design’s shop (and modeled by the delightful Julie herself):
3. OLD SCHOOL PINTEREST
Pin up an eye-catching postcard, flyer, or poster on community bulletin boards around your city. Coffee shops, grocery stores, college campuses, and independent casual restaurants are PERFECT for this.
(I’m personally a big fan of Moo’s products for marketing in this way. Great quality + super affordable.)
4. UBER NICHE ADVERTISEMENT
Take out an ad in the bulletin for your church or community group — or “sponsor” a non-profit’s quarterly newsletter.
5. GUEST POST (IN INK)
Write an article for a local magazine or in a section of your newspaper.
This life coach in my hometown (see below) writes columns in a popular local magazine for moms that is distributed for free around town. All of her business info is listed at the end of each article. Smart woman.
6. DRIVING BILLBOARD
Have a car magnet or window sticker made of your logo, tagline, and URL. …Just be sure your car’s appearance + cleanliness will boost your brand’s reputation, not “dirty” it. Har har har. 😉
(Check out options at Vistaprint.)
7. VINTAGE CHARM
Send a handwritten card to someone you’ve been speaking with online — or simply admire.
(Can’t find their address on their website and too afraid to ask? Sign up for their email list; it should be at the bottom of all of their emails.)
This beautiful card was sent to me by Marlene of MDC Artistic Designs:
8. STATUS UPDATES
Did you know that in most newspapers you can submit your “professional achievements” and they will publish it at no cost…usually with your gorgeous photo?
Take advantage of this free press by sending in announcements of classes you’ve taken to further your education (e-courses count!), blog conventions you’ve attended, events/webinars you’ve spoken at, etc.
9. NAME DROP
Have your business or blog name, short tagline, or just your URL printed on pens and pencils. Then keep a permanent stash in your purse so you can hand them out when someone (inevitably) needs one.
(And if you just happen to “misplace” them all around town, no harm done, right? *hint + wink*)
All it takes is something simple, like these engraved pencils that Mayi Carles featured in this blog post:
Or these pens from Shane Robinson Fine Art (which people frequently take from an unstaffed gallery, and later use to visit the online store):
10. THE GOOD SAMARITAN
Donate gift certificates, services, or products as prizes for local events (think: school, church, or non-profit fundraisers).
What’s your favorite offline marketing idea for reaching new people? Will you try one of these? Let me know!
Post graphic photo courtesy Better Than Stock by Business Betties + edited by moi
Entrepreneuher photo (c) Julie Harris
Shane Robinson photo (c) Shane Robinson Fine Art
All other photos/screenshots by moi