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The Extra-Heroic Guide to Writing Remarkable Blog Posts

  |   Blogging Tips, Business Tips   |   50 Comments

The extra-heroic guide to writing remarkable blog posts: what makes a blog post valuable to your audience, attracts new readers, and makes your brand strong online. Comes with free worksheets and TONS of tips! Visit Olyvia.co for more.

 

When you think of a #HeroicBrand in your life and the blog they keep — the blog that helps you genuinely improve your business, or your blog, or your fitness, or your cooking, or your hobbies, or anything else that’s important to you —  what comes to mind?

 

What is it about it that makes it so darn valuable?

 

Why do you follow it, refer to it, and tell your friends about it…over and above most of the other blogs out there?

 

There’s no doubt that a good blog includes many things: a blogger who is dedicated to being responsive, kind, and helpful, an attractive + distinct “voice,” eye-catching photos + graphics, clean design, and so on. Those all are sure to make your list.

 

But a terrific blog — a blog that stands out from the crowd and earns an ever-growing + loyal audience — has another unique quality all its own:

 

It provides specific, in-depth, remarkable content that people can use to immediately accomplish goals or fix problems in their life.

 

In short, it’s not just a pretty place, a warm fuzzies place, or a mildly interesting place.

 

It’s a worthwhile place. It serves people.

 

That’s why you + a throng of others keep coming back to it, right? It’s not just a narcissistic, “look at what I’m eating for dinner!” project on the part of the blogger…it’s a project that seeks to help.

 

To inform.

 

To contribute to others’ lives.

 

Assuming you want to have such a place for your brand (and let’s be honest — we all do), let’s learn how to carry this out for YOUR blog right now.

 

HOW TO CREATE VALUABLE BLOG CONTENT THAT ATTRACTS READERS, CLIENTS, + CUSTOMERS

 

STEP ONE: Understand mediocre vs. standard vs. heroic blog posts

 

As with all things, to be great requires knowledge of the, eh, not-so-great.

 

(Take books for instance. If the best literature a budding author has read is something from The Babysitter’s Club series, it’s highly unlikely they’ll aim to create something at the level of The Hobbit or Little Women.)

 

All blog posts online can be categorized along a spectrum ranging from mediocre >> to standard >> to heroic. Your goal is to understand the qualities of each one so that you can strive to fill your blog with posts that range between the latter two, as those are the posts that will distinguish your brand in a positive, authoritative way.

 

You must do this in order to win people’s attention, build your audience, and create an easily sustainable online business.

 

Below are the Olyvia.co definitions for mediocre, standard, and heroic blog content.

 

A mediocre blog post can be identified by any — or all — of these typical characteristics:

 

1. Less than 500-600 words (if it’s not a stand alone video or podcast-based post)

2. Only touches on general concepts (avoids much detail, examples, or extra resources re: the advice/instructions given)

3. Contains the same exact lists/info/advice as every other blog in that niche, presented in the exact same way

4. May have significant errors (technical or factual)

5. May be dull, confusing, or hard to read

6. Gives the obvious impression that the goal is to earn affiliate commissions, not be seriously helpful

 

The ubiquitous “___ Best Wordpress Themes for Bloggers” list post is one such example of an article in the web design/marketing niche that is crazy overdone and almost always unoriginal + uninspiring.

 

Screenshot-2015-09-28-07.09.12

 

You don’t want to write mediocre blog posts. They’re not just a waste of your readers’ time, they’re a waste of yours.

 

Next is the standard blog post, which is great for your supplemental blog content (those posts which support + enhance your brand, but are not necessarily what you want the brand to be best known for). This kind of post has most, if not all, of the following characteristics:

 

1. 700+ words (with most approaching 1,000 or more)

2. Goes into sufficient detail so that a reader can use it accomplish something well (like a cooking recipe) or begin to fix his/her problems; shares examples/resources/extra graphics or photos when possible

3. Is one of the first on a topic in that niche (or one of the few to do it in a unique/clever/thorough/superior way)

4. Has little or no errors

5. Is interesting + fairly easy to read

6. Even if it contains affiliate links, the content is helpful enough that readers don’t mind

 

Examples of my standard blog posts:

 

How to Handle Negative Comments Online (Like a Pro)

3 Things That Will Sweeten Anyone’s Blog Traffic

The 9 Best Facebook Groups For Women Entrepreneurs, Freelancers, + Bloggers (before I wrote this, I could find no relevant posts covering this for women in my niche (criteria #3))

27 Ways to Earn People’s Trust and Look Credible Online

 

Examples of others’ standard blog posts:

 

How to Work With Brands as a Blogger by Melyssa of The Nectar Collective

When to Hire a Graphic Designer by Susannah of Garnishing Co.

5 Common Design Mistakes Bloggers Make (+ How To Fix Them) by Marianne of Design Your Own (Lovely) Blog

3 Classy + Profitable Ways to Turn Down Freelance Clients by Regina

 

Finally, there are the heroic blog posts. They…

 

1. Are over 1,500 words (with most well exceeding 2,000+)

2. Cover topics in major detail so that readers can make significant progress in their goals (they provide plenty of supplementary graphics/thorough directions/explanations/examples/extra resources/etc.)

3. Share new or rarely-discussed lists/info/advice (or make it wayyy more epic than anything else out there)

4. Have little or no errors

5. Are a breeze to read + understand

6. Might contain affiliate links, but you love the post so much you actually WANT to click on them

 

Examples of my heroic blog posts:

 

Pinterest: the Ultimate Guide to Getting Followers + Repins

How to Get Your Blog + Business Noticed Online

Make Easy Passive Income for Your Blog or Biz with the Ick-Free Upgrade

How To Get Clients To Pay (For Sensitive Business Owners + Creatives)

 

Examples of others’ heroic blog posts:

 

How to Launch a Blog on a Budget by Regina

Foodie Pro Genesis Child Theme Master Setup and Customization Guide by John, Minimalist Baker

From Beginner to Pro: A Complete Guide to Tripling Your Email Conversion Rate by Neil Patel

How to Start a Podcast by Pat Flynn

29 Ways to Give Back to Your Blog Community by Kayla Hollatz

19 Tips + Tricks For Planning + Creating Shareable Content by Maya Elious

 

STEP TWO: Determine what you should write about

 

The first rule in creating heroic posts on your blog is that they should be closely tied into your main expertise + business/blogging goals.

 

This is because if you’re going to invest a significant amount of effort into them, you want them to be of maximum benefit. Some ways you will want to use a heroic blog post are:

 

To earn SEO juice (high position in the search engine results) + targeted traffic

✓ To build serious trust + goodwill with readers and potential clients/customers

✓ To position yourself as the authority on a topic or the expert in your niche (reputation-builder)

✓ To create a strategic path (or “funnel” in jargon-speak) into a product or service

✓ To strengthen key relationships with other bloggers + biz owners

✓ To fill in a gap in the market left by your competitors

✓ To help clients/customers with common (or more complex) problems/questions that require extensive one-on-one time

 

 

Behold the “Purpose List” (aka: why you’re going to write these posts!) which contains all the points above for you to use and refer back to as you need them:

 

Why you should be writing long blog posts and how they help you + your brand. You'll never want to write a mediocre blog post again! Read more at http://olyvia.co/valuable-blog-content/

 

With these goals in mind, you can now decide on some big, bodacious (remember when that word was soooo IT? my friends and I used it every chance we got as 10 year olds) post topics that are best suited for you. Whatever you choose, make certain it fulfills at least one or more of the criteria above.

 

The more things it does for you + your brand, the more crucial it is that you write it!

 

To brainstorm + plan out your next highly valuable, heroic post, I find it helpful to work through these series of categories/questions:

 

1. The blog’s primary content topic is ___________.

2. The blog’s primary business/monetization goal is ___________.

3. The blog’s primary audience/ideal customer is ___________.

4. The three (3) things that differentiate me from everyone else in my niche are ___________.

5. The top five (5) unique things my readers/clients/customers should learn from my brand are  ___________.

6. The top five (5) things my readers/clients/customers seem to have trouble with or need extra info about are ___________.

7. The main thing(s) I want my next heroic blog post to achieve for my brand (use the ‘Purpose List’ above): ___________.

8. My blog post idea brain dump after reflecting on items 1-7 and where they intersect:

 

 

If you like taking real pencil to real paper like I do, I created some simple worksheets with the above that you have unfettered access to — just click on the image below to download, print, and use with abandon. #NoOptInRequiredForNicePeople

 

Create_Your_Heroic_Blog_Post_mockup

 

(it might download a little slow — thank you for your patience!)

 

STEP THREE: Take your content beyond the basics

 

You now know how to classify a heroic blog post + how to start coming up with the perfect idea for one, but I can almost hear your little voice beaming through my computer (a lot like Mike Teavee from the hip Johnny Depp version of Willie Wonka & The Chocolate Factory, if you must know) asking me:

 

“But how do I really make my posts that super fantastic?! I’m writing all that I can and my posts only seem ho-hum. I don’t know what else to put in them to raise them to greatness!”

 

Well, alas: have faith. I have some hints + ideas for you. Let me know if they help.

 

valuable_blog_content_item1

 

Tip No. 1: Make sure you’re writing about a large enough topic. Choose something that is specific, yes, but not so much that there’s only very brief things to say about it.

 

Remember, a heroic post is there to thoroughly teach, help, or otherwise show your reader something that they need to know to improve their life or fix a problem. If you can do that with total epic flourish in only 454 words, then you want to consider expanding your post topic and inserting that teaching in as a subtopic.

 

Ask Yourself: What is the next level or two out from this subject I’m writing about? How can I broaden my topic so as to include more points and instruction (so that it’s more helpful to people)?

 

Example: Instead of trying to write a heroic post on the best way to dry your handmade wool mittens, write a “Complete Care Guide for Wool Mittens.”

 

 

valuable_blog_content_item2

 

Tip No. 2: Don’t hold back your expertise. Too many business-minded bloggers, particularly coaches + consultants + infopreneurs,  are afraid that if they dive deep on a topic, they’ll spill too many lima beans — and then “no one will have a reason to hire me” or “no one will need to buy my ebooks.” In actuality, the opposite is true. The more you give out meaningful, specific knowledge + advice, the more people want everything else you offer.

 

Just start writing and teaching, dudes! I guarantee you that you CANNOT share every. single. thing. that you know in one 3,000 word blog post.

 

(You’re smarter than you think you are.)

 

Ask Yourself: Am I divulging enough detail here that people could take this post and go do X to change Y, or would they be guessing at most of it? Is there more I know that I could add? Are there tips/experiences/other experts that have helped me that I could pass on information about here?

 

Example: Instead of writing a Guide to Instagram and having only broad tips like “share bright photos,” break it down and give plenty of guidance on HOW to achieve those bright photos (iPhone settings? specific filters?), demonstrate what “bright photos” look like, and so on.

 

 

valuable_blog_content_item3

 

Tip No. 3: Be an investigator + curator + storyteller + gallery. Oftentimes it’s not enough to state something and then move on — to do real justice to a subject may require outside statistics, facts, or quotes, a collection of “for further reading” links, a personal story, and/or screenshots, step-by-step photograph demonstrations, screencasts, and the like.

 

You’ll inspire interest and make your post useful x10 by inserting these “upgrades.”

 

Ask Yourself: What can I add to this piece of information or this subtopic that would make this post a more comprehensive resource? Is there anything I can show visually, anybody I can quote, any outside links I can provide, any story I can share, or anything I can create myself (worksheets? videos? infographics?) that would give this post some oomph?

 

Example: You’re a wedding photographer writing about the best and most flattering bridal photo poses + how to achieve them. Instead of merely explaining it, you could also (pick one or more):

 

– show off a plethora of example photos from your own work

– illustrate them in graphic format (or hire an illustrator to do so)

– create an infographic that beautifully presents the information

– record a tutorial video of yourself (or someone else) demonstrating the poses

– record a screencast where you show people photo examples from around the web + add further explanation

– link to special (shoes/support garments/exercise programs/etc) that assist in these perfect poses

– include a worksheet with a suggested “practice schedule” for posing leading up to the Big Day

– find quotes/facts/etc. about posture, bridal photo regrets due to poor posing, etc.

– interweave a funny/heartwarming/sad story about helping brides pose for their wedding photos

– include ready-made scripts that brides can use with their wedding photographer to explain what they want

 

STEP FOUR: Parting advice re: time investment + management, formatting, editing, and other essentials for valuable blog content

 

I’m not a big “systems + processes” person. In fact, I think I only learned what those things meant sometime in February of this year. 😛 I don’t use Evernote, I barely use a calendar, and I do NOT keep schedules.

 

It’s not how my brain works, guys. I’ve tried, I’ve failed, and I’m not sad about it.

 

(Which is why someday I shall hire one of those strict type A people to manage everything for me. 🙂 )

 

But happily, none of that is required to write extraordinary content on your blog. So, I’m not going to give you a schedule sheet or anything like that.

 

What I AM going to do is impart my mighty + all-knowing wisdom upon you regarding things I’ve learned while blogging for the last 10+ years.

 

(Just kidding. I have been blogging that long, but my wisdom is not nearly that glorious.)

 

In no particular order, here are some tidbits from my desk to yours — in Q & A format, because I want to:

 

Q: How long will/should it take me to write a “heroic” (long form) blog post?

 

A: Expect to spend several days — if not a week — on a meaty blog post that will thrill people, be mucho shareable, and draw new eyes to your blog.

 

Keep in mind also that it will take more time when you’re just getting started. I took a break from blogging for a period of time before I launched Olyvia, and it was tough for me to get back in the swing of things. (Even though I had a natural affection for writing, as evidenced by my Journalism degree, sometimes it would take me two full weeks to crank ONE post out. #NotEvenKidding)

 

There will be times when it feels like a post will never get done, but I urge you: don’t abandon it. With repeated practice you’ll be able to write longer form posts with greater efficiency + speed, and they won’t seem like a big deal anymore.

 

 

Q: Do you have any time management or writing tips that will make this easier?

 

A: Why yes, yes I do. 

 

It helps me to do things in pieces with some significant breaks in-between. So, I’ll sit down and write for 1-6 hours (whatever time I have available, or however long the ideas stay with me), then I’ll put everything down and go do something totally different: load the dishwasher, pick up my kids from school, cook dinner, watch House Hunters International.

 

A few hours later or the next morning I’ll go back to what I wrote, make a few minor edits or adjustments, and then write some more. I’ll keep on doing it this way until the post is finished.

 

My first writing tip is to find a quiet, calm, and clean (a tidy space = a tidy mind) place to compose your posts. Turn OFF your computer notifications, put your phone on silent, and stop checking your email/Twitter/Periscope/fave news website. It really, really, really does help.

 

Occasionally I’ll put on some music, but I find that even though I find that enjoyable, it tends to make it more difficult to do my best work. If you must have noise in the background, I suggest keeping it uber low + trying out classical or Gregorian chant.

 

My second writing tip is to avoid almost all editing while you’re actually in your “writing space” — meaning, while you’re supposed to be typing out what you want to say. Nothing breaks your creative flow more than stopping to rephrase that thing and brainstorm a new word to replace this one…

 

I will do some edits (like if I notice an aggravating spelling error), but it’s key to plow on through for the first draft.

 

Even if it’s horrible.

 

Especially when it’s horrible.

 

You can do your big edits later.

 

 

Q: How do I make all these words on the page look…inviting? Won’t having a long blog post scare my readers away?

A: It can…but only if you write your blog posts like you were taught to write papers in elementary, middle school, high school, and college. 😉

 

Blogging is a new craft all its own. Long posts are desirable, but you do have to write them differently than essays, magazine articles, novels, and other works.

 

To make them approachable for your audience, you will want to:

 

Use especially short paragraphs. 1-3 sentences is the sweet spot. It will seem weird at first, yes, but if you do much more than that your writing will look unapproachable. Time-consuming. Boring.

 

– Most people are going to want to skim your posts, so make it easy for them. Use bold text to highlight certain words or phrases, make bullet lists and indents your best-friend, embrace white space, and keep your text around 16px or above.

 

Adorn them with graphics and/or photos whenever possible.

 

Use proper spelling + punctuation. There’s little else as exhausting as trying to read through something full of run-on sentences, minimal commas, or repeated spelling mistakes. You might want to consider opening Word and copy/pasting in your article to see what it picks up.

 

Make use of Googling synonyms for tired words. If you find yourself using the same words over and over again, seek out something fresh. It will keep people reading!

 

Consider taking “continuing ed” in order to amp up your writing skills. This could be as simple as reading a book on how to write well (I highly recommend Ann Handley’s Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content << my Amazon referral link) — or as involved as hiring a tutor/taking a college course.

 

 

Q: Any last words before you release me out into the land of blogging #heroism?

 

A: Yes. If you’re going to put in the effort to write a blog post worthy of champions, make darn sure you have all your social sharing ducks in a row.

 

This is your moment of glory! Don’t make it require an act of heroism on your reader’s part to find a way to share it out to their own friends + devotees.

 

Before you hit Publish, be sure you have:

 

– A “pinnable” main blog post image (like the one at the top of this post — use Canva or PicMonkey if you’re a beginner, along with these free stock photos)

 

– Social sharing buttons at the top and/or bottom the post (I use Shareaholic)

 

– A ‘click to tweet’ link or two or five

 

Yoast SEO installed + optimized if on WordPress (optional but oh-so-recommended — it will improve your search engine results)

 

 

Now go. Write. Serve your people and be great.

 

(They’re waiting.)

 

 

valuable_blog_content_CTT2

valuable_blog_content_CTT

 

 

Please share your #heroic blog posts (or those of others you admire) in the combox. Let’s see what else is out there that’s earning the blogosphere a good name! (And let’s use them to inspire one another toward offering up more remarkable, valuable blog content. I feel a #revolution coming on.)

 

 

Erika Madden

(Chief Olyvia)

 

 

This post is the second in the #HeroicBrand series I’m holding on the blog, the mission of which is to help you build a healthy, long-term biz online by being a hero to the people you serve. Other posts are below:

 

The "secret" to consistent customer service online! This trick is used by big politicians + successful companies to wow their customers EVERY time -- and it's ideal for busy solo business owners, too! Implement it and you'll be faster + better at giving people the customer experience they hope for with your biz.

 

 

  • Such a great post! Heroic posts are what I’m striving for. I’m not there yet, but I can see myself improving as I work. These are great tips for really creating posts that are super useful!

  • This was heroic!

    http://www.byrosanna.co.uk

    • Ha 😉 thanks Anna! BTW your website is so beautiful. I’m gushing over the gorgeous post images you have going on over there.

      • Thank you! 🙂

  • Oh my goodness, this post is incredible! Can’t wait to put these steps to use in my next few posts!

    • I’m so glad you found it helpful, Krista! Thank you for stopping by and leaving a comment; I appreciate that. 🙂

  • Holy heroic Erika! I’m actually glad you took the time to explain this because I’ve always felt like I should post more often, but it always takes me days to write a single post. Now I guess I know why. I’m sticking with quality over quantity and not worrying about trying to post more. I like to think I have a few heroic ones out there…

    Btw, I love how you mention to not hold anything back. For some reason I really struggle with this even though it’s totally a ridiculous notion. I have been getting better about it though and am so ready to start sharing so much more. Now to find the time to do so….

    • I REALLY appreciate the time you put into your posts, Marianne. I totally agree that it’s much better to focus on the quality rather than trying to push out 2-4 posts in one week. I’ve never found that do-able myself. (Of course we’re busy moms, so perhaps we’re biased!) But I think both of us have been able to grow our blogs just fine without going crazy pants with the posting.

      It is such a struggle to not hold things back, right? I hear you on that one!

  • Loved this post Erika! I’ve got a “heroic” blog post in mind but have had crazy mental blocks with actually sitting down and getting it done! Reading through this was super helpful and inspiring! I feel like I need to actually schedule writing in to my day… go figure! 😉 Thanks so much!!

    • Ohhh yes. The mental blocks are REAL. Somehow it’s just so intimidating. But yes, do it and be sure to tag me when you do because I want be sure I catch it! (I can’t help you with the scheduling, though. You’re on your own there. Muahahaha. ;))

      Thanks for your comment, Megan!

  • THIS. This is what I’m working on. I’ve cut back on my posting schedule to have more high-quality (and hopefully epic + heroic) blog posts, rather than a higher quantity of generic posts. It’s better for my sanity, it’s better for my business, it’s better for my readers… Thank you so, so much for outlining this process. I needed to read this today – it’s fate I tell ya!

    • You said it perfectly, Kirsten. There is no question: it IS better for our sanity, business, and readers. There’s simply so many benefits; many more than I even listed here. I love that we’ve both been thinking the same thing. 🙂 Go get em, girl!

  • YASSSS. Heroic posts are the types of posts I LOVE. I always feel so disappointed if I click on a post because the title sounds like something I’d like help with, but then the post barely skims the surface.You, Mariah Coz, and byRegina have the best heroic posts in my opinion! Despite their length, I soak up every sentence.

    If I had to share my own heroic post, it’d have to be this guide to capsule wardrobe basics. Though it’s not text-heavy, I tried to share as much as I could in pictures.

    • Oh man. YES. That happens to me all the time…I see a juicy headline, think it will tell me what I need to know, and then it seriously ends up being like a 4 or 5 paragraph post with just very generalized, vague information. It’s such a let-down. 😛 I think a lot of us feel this way.

      I really agree with you that Regina’s and Mariah’s posts are terrific. They continually inspire me. The first time I visited Regina’s site it struck me how different it was in terms of depth and quality of content. And that’s a huge reason why she attracts so many people.

      Okay, I am seriously CRUSHING on your capsule wardrobe post. That is totally heroic! I just love it. Whenever I visit blogs discussing wardrobe or fashion I find they really don’t help me at all. But your post was so clear and instructional. Thank you for sharing it!

      • Thank you, Erika! I’m so glad you found it helpful!

  • Your posts always inspire me! This is a fabulous blueprint Erika!

    • You are welcome, Chivon! And thank you for saying something so kind. That makes me smile. 🙂

  • For a long time, I’ve been resisting the posts my reader’s have asked me to write. I’m not sure why, something to do with my tendency to know better I suppose. But this post reminded me to not only be useful but to go above and beyond the call and deliver something truly heroic. There’s a shift happening and this post feels like one of those last pieces of the puzzle that dropped into place. Great job. Thanks for sharing.

    • I’m glad this post helped in a small way to spur you on, Melissa. I just took some time to check out your blog and WOW. It’s incredible in so many ways. Great branding, gorgeous photography, and super smart marketing. Keep being awesome.

      • Thank you for that. Much appreciated. I’ve been applying some changes since I commented and feeling good about it. Thanks again for the post.

  • Why are you so generous?!! ?☺️

    Seriously, this should whip us all into shape! I love post that are meaty, to the point and kick my butt into shape and girl, you’ve done it! Lol.

    I definitely have a struggle with finding supplemental images to add to my post and I am improving on cutting my paragraphs into bite sized pieces.

    Now, if only my little man can give me a full day to be heroic…

    Thanks, Erika!

    • Kiddos can definitely throw a wrench in our heroic dreams. 😀 My little girl who is home with me is quite the pistol. It’s a miracle that I get ANYTHING written, quite frankly. Haha.

      What kind of images are you looking for, Caressa? I have this post that has a bunch of free stock image links: http://olyvia.co/risking-your-business-for-beautiful-free-photos/ — but is there something else you’re wanting that they don’t have? Maybe I can help.

      • Ha! I am right there with you. I am playing catch up as I type!

        That post is wonderful! Saved to pocket! But I am needing more direction as to what type of photos to use throughout my post. Images that relate to my topic and how to use them properly. Do I need an overlay? Text on the image?

        I refrain from adding additional images as I am unsure the best use of them. I hope I am making sense. Although, as I am typing this I am asking myself is it important to use images throughout your post?!

  • My head is actually reeling from all this information … I think I might have to re-read it about 4 more times to absorb it all!! Such fantastic advice though, all of it is so sensible and practical but I just haven’t sat and applied to my own work before now.
    Those 8 questions are definitely going to kick me into gear. They’ve left me feeling a bit lost about with my blog content and written pieces up to now, but hey, there’s always time to improve … right?
    Thank you so much for single-handedly getting me back on track!
    Abel x

  • Romanescu Laura Sinziana

    Wonderful post! I think is one of the best (top 5) posts I have ever read, and I read a lot about blog growing…the details are very very helpful and I love your language…everyone can understand. Congratulation!

  • Chelsea Baugh

    Thanks Erika! This helps so much with the post I am currently working on.

    • Hey Chelsea, just catching your comment here! I personally don’t think there’s such a thing as too long, unless you’re going to shoot past 5,000 – 6,000 words. That’s the point when I would consider either breaking it up into a series or turning it into an e-book instead. 3,000 – 4,000 words is pretty great for a super heroic post, and the search engines do love content like that. 🙂

      • Thanks so much Erika! That helps me out so much. I love that you give relevant advice that can be implemented immediately.

  • Holy cannoli this is EPIC, Erika! Talk about a heroic post right here. Honestly, though, all your posts are heroic to me. I’m always so blown away by your content and you can definitely tell how much time, effort, and care you put into this!

    Thanks so much for the time management tips as well. I always feel guilty for taking so long to publish new posts since they take me so long to finish, especially when adding client work, email, and social media on top of it. It’s enough to make me feel like a chicken running around with its head cut off, hahaha.

    YES to being somewhere quiet + shutting off notifications! I’m like a little, twitchy caffeinated squirrel if there are any distractions nearby. I really like to pop in headphones and listen to the Deep Focus playlist on Spotify since it’s just enough to give some background noise without being overbearing. Coffitivty is a nice site for that too! 🙂

    • Allison, I totally get the guilty feeling! I used to feel that way a lot. “Why does it take me 2.5 weeks to get a new post out??? Ahhhhh! Something’s wrong with me!” I don’t feel as bad now because I know the content I put out is worth the wait and I have a lot of important + worthwhile things to work on in my business, but yes. It can def still feel like the headless chicken sometimes. 😀

      I’m so glad I’m not the only one whose notifications drives them nutty. Hahaha. There came a point when I actually just had to shut off notifications permanently for my social apps. They were making me be a person I did not want to be (distracted + perpetually looking at my phone).

      Love Coffitivity! I haven’t tried the Deep Focus playlist, I’m going to check that out though. 🙂 Thank you for the suggestion!

  • Seriously, this was super helpful to me!! Love your description of heroic posts and the reassurance that I’m on the right path with the things I’m sharing. Hope to do it even better in the future. Thank you for this resource!!

  • Erika, I really enjoyed this post! It helped me be more confident about the frequency in which I publish my posts. Quality before quantity!
    Whenever I feel more insecure by not posting enough, I remember your blog and how instructive, complete and genuine your posts are (you’re such a sweet person)! They inspire me to be faithful to who I am and always give my best in every article I write. Thank you!

    • Aww Sara. That is so sweet of you to say! I’m really glad you are inspired to be faithful to who you are and be OK with posting less frequent but higher quality posts. I think that’s extremely important. Thank you for leaving such an honest, kind comment.

  • Elizabeth (Plant Based Bride)

    This post is incredible. Thank you so much for sharing! I had a heroic blog post on the go, although I didn’t think of it in those terms, and you have lit the fire to keep working on it until it is the most helpful post it can possibly be! Thank you again, and I will be referring to this post over and over again as I work to create top notch content for my readers 🙂

  • WOW! You covered everything in this blog post, Long form content is in now days, even though blog posts can take anywhere from 5-12 hours to write and do up properly to add value for the readers. I’d rather take the time to read long form content then short form that provides no value to me as a reader/blogger 🙂

    • I could NOT agree more, Meaghan. I know I read so little these days due to everything I have going on in business and life, so if I’m going to take time out of my day to visit a blog, it better provide tremendous value for me.

      Thanks so much for your comment!

  • Erika, this is such an epic resource!! I need to write more heroic posts, that’s my goal for 2016.

  • I bookmarked this post a while back and now just had time to go through it. I really appreciate the passion and in-depth attention you give to the hows and the whats; it’s definitely very helpful. I took the list of questions and will be working on answering those things for myself. I have been reading a few hero-level blog posts lately and because I find them so valuable I can see how they would be to others. I think a lot of your fans and followers find you through those epic posts. By the way, I totally watch house hunters intl too – it’s great to see the places people are looking to live that are so completely different from my world.

  • Elizabeth (Plant Based Bride)

    Yet another incredible post, Erika. This is my second time reading through it! My hand hurts from all the notes I’m taking. I feel so inspired to go out and make my posts great!

  • Robyn Meahl

    Thank you for all of your heroic posts, Erika! I found your blog just a few days ago, but everything I read gives me SO much food for thought. I have already read and pinned at least half a dozen posts that I will keep returning to in order to brainstorm and improve my site. Keep the amazing information coming!

  • Romario Hall

    very detailed ! 😉 helped a lot for starting

    http://nutrities.blogspot.com/

  • Romario Hall

    bookmarked immediately!

    http://nutrities.blogspot.com/

  • Barb Shelton

    This post was beyond heroic!!!!!! I’ve never heard that word until
    reading your article, but it’s a great concept!!! And I LOVE your
    article!!! Thanks soooo much for explaining the differences between the
    three types (levels) of posts soooo clearly!!!!!! ~ Barb Shelton

  • Such a great post. I like how you rephrased the term epic into heroic. I think I like that better. Really, I read so many blog posts that are not that helpful. It has inspired me to be as helpful as I possibly can. This post has given me more ideas of how I can help more helpful and write the posts they are really craving.

  • Such a great post, Erika!

    I’m so glad you address these issues, especially that of length. With all the advice floating around the internet, I’m glad there’s a heroic club we can join!

    Will definitely use your tips to make my next one even better. Thank you so much for sharing them!

  • Monica

    Thank you so much for this amazing post! I’m new to blogging and trying to do all I can to improve bit by bit. I still have much to learn, but this really helped. Thanks again!
    https://desiringheaven.wordpress.com/

  • Erika you’re AWESOME 🙂 I’m at step 4 of this post and I had to scroll down and leave a comment because not only is post supper informative and helpful – it had me laughing out loud!! I’m still chuckling as I write this when you wrote “(Which is why someday I shall hire one of those strict type A people to manage everything for me.)” – mostly because not only am I one of those strict A-type people but I actually found this post when I came to your site searching for content on how to organize my blog’s editorial calendar LOL! The irony. Keep up the awesome content and I’ll definitely be sharing this. Off to continue reading 😉