marketing tips Tag

27 Ways To Earn People’s Trust And Look Credible Online

  |   Branding, Business Tips, PR, Reputation, Social Media Marketing   |   33 Comments

27 ways to earn people's trust and look credible online as a business owner or blogger + a free worksheet!

It seems that everywhere I go online there are women business owners, entrepreneurs, and business-minded bloggers that are asking the same three questions about their web presence:

"How do I become an influencer?"

"How do I get people to buy from or hire me?"

and

"How do I look like an expert and not an amateur?"

There are a million and one ways to answer these questions, but what they all boil down to is this: to succeed online you must first earn people's trust.

Without trust you will never be viewed as a legitimate business or a credible authority in your field. You need that impression of legitimacy in order to attract clients and customers, look professional, and earn a reputation as a respectable thought-leader.

But how can you earn trust merely by using the web? If you're anything like me, you're crazy busy and forget half of what you need to do right after you read it. You need something that's not a major undertaking and can be done relatively fast, so let's start with the small changes that make a sizable impact.

Here are 27 (fairly) effortless things you can do right now to earn more credibility online. Pick at least one and get the ball rolling after you read this post!
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7 Pro Web Design Tips That Will Make You More Money

  |   Business Tips, Website Design   |   21 Comments

Want to make money with your blog or small business website? Your first step is to make sure your design is marketing friendly, not just pretty to view. These 7 tips will help.

You're frustrated. You have a beautiful website that you've spent long hours designing yourself -- or a lot of cash acquiring via the skills of a professional web designer -- but it's not helping you make money like you had hoped.

In fact, you're getting only a few meager website visitors to sign up for your email list, hire your services, buy your products, or even fill out a contact form inquiry!

What gives?

Having designed websites for over a decade, I'll tell you:

A pretty website does not mean a profitable website. (Tweet it.)

And even the most visually elegant design can stink when it comes to conversion rates.

That's because effective website design is only partially about aesthetics like crisp, eye-catching graphics and a clean color scheme.

In order to be successful from a business perspective, a website also has to be designed with savvy marketing, psychology, and user-experience principles in mind.

Below are 7 pro design tips you need to know if you want your website to make you more money. Print them out and give them to your web designer, or use them yourself for your next redesign!
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