marketing tips Tag

28 January

Want To Know How To Delight Your Customers? 13 Savvy Business Women Share Their Best Tips!

Erika Madden | Business Tips, Customer Service, Reputation | 40 Comments

Great small business tips from successful women on how you can impress your customers and look like a professional. A must read for the entrepreneurs, freelancers, Etsy shop owners, and other creatives.

Knowing how to delight your customers is a big deal, and something that really, truly, seriously intimidates a lot of new entrepreneurs + freelancers.

I know because when my freelance business in web and graphic design started getting serious (you know, I wasn't doing things for free-ish), the burden to make sure my clients liked me + my work was super heavy.

I felt -- and still feel -- that the entire key to my success in business was going to hinge on how my clients perceived me. And THAT would depend entirely on how well I could serve them.

This would have to be achieved not just by doing GOOD work (hellooo -- clearly a non-negotiable!), but by making sure their entire experience with me was pleasant, smooth and, well, utterly delightful.

I know back then I was hungry for any and all simple advice from people in a similar space as me on how to deliver this great customer experience , which is why I decided to pull together the collective brains of some impressive entrepreneurial women in this post today.

They have been incredibly generous to share the little, unassuming things they do that make a biiiig impact on their customer happiness, and I'm so SO excited to pass them on to you.

Here's what they had to share with me:
...

31 December

December Blog Income and Traffic Report

Erika Madden | Blog Income Report | 16 Comments

The Olyvia blog income report for December 2014: $2.80. Watch and learn how to monetize your blog from the beginning!

Ahhhhh.

(That's the sound of me trying to stop being so darn lazy after all the frenzied Christmas festivities + cheer + pots de creme.)

While I try to wrangle myself out of the blanket pile + little crater I've created for myself here on my couch, here is my second blog traffic and income report.

Let's see what happens!
...

29 October

A Guide To Getting Noticed On Pinterest With the Smart Feed + Promoted Pins

Erika Madden | Business Tips, Classy Marketing, Olyvia TV, Social Media Marketing | 43 Comments

We've always considered Pinterest a pretty reliable social network as far as what it takes to get our Pins seen, right?

If you have a good image, write a description with a few keywords + sprinkle of enthusiasm, and post it within a few hours of the mad after-dinner onslaught of your followers coming online while their hubbies turn on EveryNight Football, you're set.

Well, most of the time anyhow!

So, I suspect this is why the recent change in Pinterest's home feed is unsettling to a lot of people.

Oh don't think I haven't heard you grumbling on Twitter. :)

What happened is that -- in a nutshell -- Pinterest decided, "Hey, we think that when people spend time looking at their feed, they want to see the best Pins + the Pins that are most interesting to them! Not just the 62 Pins of beanie hats and miniature porcelain dogs one of their followers put up last night."

You have to admit. They had a point.

And that's why they switched up a whole bunch of things and called it something new: The Smart Feed.

Pinterest's announcement of it was, shall we say, a bit cerebral. (Still love you, Pinterest!) So in today's video I'll lay out the details for you in simple terms. Plus I'm going to show you exactly how you'll need to Pin going forward.

You'll also learn about Promoted Pins and how they can be an added boost to your blog -- and even build your email list! -- all for literally just a few cents.

(Hint: if most of your traffic comes from Pinterest, I think you're really going to lovvvve this part.)

The "official" Table of Contents:

#1 - The new Pinterest Smart Feed and how it affects who sees your pins

#2 - How you should start writing your Pinterest descriptions

#3 - What you need to stop doing with hashtags!

#4 - A full insider’s walkthrough on how to set up a Promoted Pin

WATCH NOW:

...

08 October

How Do I Get Noticed On Facebook?

Erika Madden | Branding, Business Tips, Classy Marketing, Olyvia TV, Social Media Marketing | 38 Comments

You want your business to stand out and get noticed on Facebook.

You're wondering what it takes to get more followers, more likes, and more comments -- without feeling or looking like a sleazeball.

Any of that sound familiar? Yep, same here.

I've launched and managed quite a few Facebook Pages over the years and let me tell you: it was A LOT easier to get attention back then.

You really didn't have to do anything special because there was a lot less competition. And you didn't have to fight Facebook's algorithms to show up in your fans' newsfeeds!

But now? It's different. There are like a 1,252,173,450 Pages (or something like that) vying for people's "likes."

; You're lucky if you can get even 10% of your followers see your posts.

(I wish that was a joke.)

To grab people's interest so that they'll follow you -- not to mention think you're cool enough to give you likes and the highly coveted comment -- takes a killer combo of smarts + beauty + charm.

But it's not impossible. There are a lot of Pages both big and small that are getting it right, and you can, too.

Last week I gave you a "meaty" blog post (thanks, Kirsten!) all about how to begin getting people to perk up and take notice of you online.

I want you to start there, and then watch today's video that covers four more solid strategies to take your Facebook Page from "ho hum" to "whoa, she's got it together!"

In it I talk about:

#1 - The importance of images and consistent visual branding

#2 - Why completing your About description is key

#3 - What sort of content you should be sharing to stand out from the crowd of businesses all wanting to make a buck

#4 - How to use Facebook Insights to increase your visibility and engagement

Watch it now:
...

01 October

Help! How Do I Get My Blog + Brand Noticed Online?

Erika Madden | Business Tips, Classy Marketing, Reputation, Social Media Marketing | 72 Comments

Do you feel like you're spinning your wheels when it comes to getting people to perk up and take notice of you online?

Do you wonder, "How do I get more people to like my social media posts or even visit my website? It seems like I'm trying everything and no one is listening!"

At my office hours last week, I had A LOT of people come to me with this problem.

They all wanted to know how they could present their online marketing so that it was attractive. Appealing. Effective.

I decided to tweak and expand my advice to them in today's post, because I feel it's a good foundation to start building a stronger digital strategy.

In the weeks to come I'll be covering the different social media networks in more depth so you'll understand exactly how to stand out and look your best on each one.

(There may even be videos! Eeee!)

But to begin, we need to start at the beginning:
...