Email Marketing

10 Ways to (Not) Suck at Email Marketing

  |   Business Tips, Classy Marketing, Email Marketing   |   26 Comments

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A guest post by Kirsten Thompson, blogger & e-newsletter extraordinaire

Hey fellow creatives! I'm honored to be here with you today, and so grateful to Erika for allowing me to share my love of all things "newsletter" with you!

First, let's be honest with one another.

If you're like a lot of bloggers and online business people, you fall into one of these two categories regarding newsletters:

1. You know you need a newsletter, you just don't know where to start.

2. You have a newsletter, but you know you need to kick it up a notch.

Today, I want to share with you 10 ways to absolutely suck at email marketing, and how to make sure you don't.
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16 (More) Ways To Earn People’s Trust and Look Credible Online

  |   Business Tips, Email Marketing, Online Etiquette, Reputation, Social Media Marketing   |   14 Comments

16 ways to look like an authority and build trust on the web + a free worksheet!

When you're working on increasing your online trust and authority, one thing is certain: you need to make headway with the simple things first.

Quick accomplishments are motivating. Once you see big results from small efforts, you'll be more inclined to dig in for the long haul and get the entire job done.

In the first blog post in this series, you learned 27 fairly effortless changes you could make to your website design and content in order to look credible online. Today, you're going to learn how to make your emails, sales process, and online etiquette work for you to build your online authority.

These are 16 specific things you can easily start working on TODAY. Your time is money, so let's get down to business:
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