pet peeves Tag

Snake Oil Selling Hurts Us All: An Online Business Call to Arms

  |   Business Tips, Classy Marketing, Reputation   |   8 Comments

Snake oil selling is setting dangerously unrealistic expectations for not only what we as online business owners can achieve, but also what we SHOULD achieve. It's time to rise up and say no to misleading sales tactics that are preventing us from growing truly sustainable, successful, and fulfilling businesses.

If it wasn't obvious by now, I’ve been reflecting quite a bit about online business. As of late, my thoughts have kept circling around this nagging question:

What is causing us to feel so overwhelmed, pressured, and, if it goes on long enough, FED UP with the whole idea of making money online?

There’s something going on here.

I mean, I know (and you know) that growing and running a business is difficult NO MATTER WHAT kind it is. There’s always going to be those long days, sleepless nights, and obsessive periods where it seems everything is about “the biz.”

Whether you’re trying to grow in the virtual space or not, that reality is the same.

Yet as I talk to more and more online-focused entrepreneurs -- who have only been doing this for about 6 months to 3 years, mind you -- I hear things I DON’T hear from my friends who own locally-based, brick-and-mortar shops, studios, offices, etc.

Things like,

“I honestly don’t know if I want to do this with my life anymore.”

And,

“No one would guess it, but I’ve been seriously struggling for the last couple of months and am planning on shutting down most of my offerings soon.”

And,

“I’m constantly feeling stressed, frustrated, and behind -- something needs to change or I can’t continue.”

As I’ve been thinking about this, I keep coming to back to one disturbing factor that I think has a lot to do with this level of unhappiness and burnout:
...

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10 Ways to (Not) Suck at Email Marketing

  |   Business Tips, Classy Marketing, Email Marketing   |   26 Comments

how_to_suck_at_email_marketing

A guest post by Kirsten Thompson, blogger & e-newsletter extraordinaire

Hey fellow creatives! I'm honored to be here with you today, and so grateful to Erika for allowing me to share my love of all things "newsletter" with you!

First, let's be honest with one another.

If you're like a lot of bloggers and online business people, you fall into one of these two categories regarding newsletters:

1. You know you need a newsletter, you just don't know where to start.

2. You have a newsletter, but you know you need to kick it up a notch.

Today, I want to share with you 10 ways to absolutely suck at email marketing, and how to make sure you don't.
...

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If You Want To Be Mediocre On Social Media, Keep Doing These 3 Things To Your Fans

  |   Online Etiquette, Reputation, Social Media Marketing   |   25 Comments

If you want to be mediocre on social media, keeping doing these 3 things to your fans!

Online etiquette may sound like a stuffy Victorian concept from a bygone era, but it's not just for the nostalgic, mild-mannered, and super-pious.

One thing will always be true, and that's this: if people don't get the impression that you're a likable human being, it doesn't matter HOW much you may know about rich pins, Facebook ads, and effective hashtags -- you will lose their respect.

And their business.

Here are 3 guaranteed ways to offend your followers and put your online reputation in jeopardy. Don't do them. ...

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