Snake Oil Selling Hurts Us All: An Online Business Call to Arms
If it wasn't obvious by now, I’ve been reflecting quite a bit about online business. As of late, my thoughts have kept circling around this nagging question:
What is causing us to feel so overwhelmed, pressured, and, if it goes on long enough, FED UP with the whole idea of making money online?
There’s something going on here.
I mean, I know (and you know) that growing and running a business is difficult NO MATTER WHAT kind it is. There’s always going to be those long days, sleepless nights, and obsessive periods where it seems everything is about “the biz.”
Whether you’re trying to grow in the virtual space or not, that reality is the same.
Yet as I talk to more and more online-focused entrepreneurs -- who have only been doing this for about 6 months to 3 years, mind you -- I hear things I DON’T hear from my friends who own locally-based, brick-and-mortar shops, studios, offices, etc.
Things like,
“I honestly don’t know if I want to do this with my life anymore.”
And,
“No one would guess it, but I’ve been seriously struggling for the last couple of months and am planning on shutting down most of my offerings soon.”
And,
“I’m constantly feeling stressed, frustrated, and behind -- something needs to change or I can’t continue.”
As I’ve been thinking about this, I keep coming to back to one disturbing factor that I think has a lot to do with this level of unhappiness and burnout:
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