Reputation

13 June

Snake Oil Selling Hurts Us All: An Online Business Call to Arms

Erika Madden   |   Business Tips, Classy Marketing, Reputation   |   1 Comment

Snake oil selling is setting dangerously unrealistic expectations for not only what we as online business owners can achieve, but also what we SHOULD achieve. It's time to rise up and say no to misleading sales tactics that are preventing us from growing truly sustainable, successful, and fulfilling businesses.

If it wasn't obvious by now, I’ve been reflecting quite a bit about online business. As of late, my thoughts have kept circling around this nagging question:

What is causing us to feel so overwhelmed, pressured, and, if it goes on long enough, FED UP with the whole idea of making money online?

There’s something going on here.

I mean, I know (and you know) that growing and running a business is difficult NO MATTER WHAT kind it is. There’s always going to be those long days, sleepless nights, and obsessive periods where it seems everything is about “the biz.”

Whether you’re trying to grow in the virtual space or not, that reality is the same.

Yet as I talk to more and more online-focused entrepreneurs -- who have only been doing this for about 6 months to 3 years, mind you -- I hear things I DON’T hear from my friends who own locally-based, brick-and-mortar shops, studios, offices, etc.

Things like,

“I honestly don’t know if I want to do this with my life anymore...

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28 October

Delight: The Digital Biz Owner’s Guide To Creating A Pro Client + Customer Service Plan (A Workbook)

Erika Madden   |   Business Tips, Customer Service, E-Books, Reputation   |   9 Comments

The complete guide to creating a customer service plan for your small business. Delight: The Digital Biz Owner's Guide To Creating A Pro Client + Customer Service Plan is for creative business owners, freelancers, Etsy shop owners, and entrepreneurs who want to get more clients + buyers + forever fans by delivering heroic service.

A long time ago (32 weeks, to be exact) in places far away (that would be Twitter, Instagram, + Facebook), I posed a question.

It went a little like this:

Screenshot 2021-10-27 14.12.34

After a lot of studious tallying by candlelight into the wee hours of the morning (not really), the answer was resoundingly clear.

"Create #2!" the masses cried.

It was a happy day, as you might imagine. (Oh, if all our future business plans could be so obvious.) But today? Oh today, my friends, is even happier.

That's because Delight: The Digital Biz Owner's Guide To Creating A Pro Client + Customer Service Plan is finally here. (And I can't wait for you to see it.)

What are the details of this one-of-a-kind workbook? Let me show you:
...

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19 June

The Epic 21 Day Brand Impressions Detox for Digital Business Owners

Erika Madden   |   Blogging Tips, Business Tips, Reputation, Resources   |   53 Comments

Making an A+ first impression online is so important as a small business owner, freelancer, or entrepreneur! This free email course is out of this world helpful in improving your website + social media accounts so that you look credible + professional to potential clients and customers.

Hello again, friends. :) Since absence makes the heart grow fonder, I just know that right about now you consider me your greatest online love.

This month marks the Olyvia.co 1 year birthday -- wild, right?! -- and to celebrate with you I wanted to create something cool + helpful you could use to refresh your blog + social media accounts + brand reputation (and look 10x more pro online).

So, for the last 2.5 weeks I've been buried in InDesign + Illustrator + Mailchimp working (fun, but I missed you!) -- and what I came up with is this:

A 21 day free detox for your brand's online spaces.

(Henceforth known as "The 21 Day Brand Impressions Detox" -- because I like to make things sound all official like that.)

It's for new and intermediate level bloggers, freelancers, creative business owners, coaches & consultants, solopreneurs, and anyone with a personal brand online who wants to:

1. Make certain that their online presence screams "modern" and "professional" -- not "dated" or "amateur"

2. Do a serious, effective cleaning of their digital spaces so things look bright + clean, not dull or junky

3. Get a (virtual) kick in the derrière to take their brand up a notch, and have some laughs along the way (totally at my expense, I assure you)

Here's how to get started:
...

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13 May

How to Handle Negative Comments Online (Like A Pro)

Erika Madden   |   Business Tips, Customer Service, Online Etiquette, Reputation   |   33 Comments

How to handle negative comments online like a true pro. There are great customer service + reputation tips for creative business owners and entrepreneurs in here!

I know how it goes down.

You're busting your (sometimes) manicured nails on your blog, staying up until 1 a.m. hustling for business, and trying to convince yourself that:

1. you DO have something worth saying,

2. you ARE capable, and

3. gosh darn it, people like you.



And then, just when you think you've found your groove, what happens?

Someone comes along to tell you just how ridiculous, incompetent, fraudulent, and ignorant you really are.

(Or at least that's how negative online comments feel, yes?)

The experience can be horrifying.

And worse, it can make us want to be horrifying in return.

But I have a better way to deal.

(Because there's only ONE thing more destructive for your biz or blog reputation than critical, complaining, and rude comments, and that's a poor response to them.)

This is how to handle negative comments online, Chief Olyvia style. Ready to roll with me? Let's go!
...

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27 March

How to Set Up Free Alerts on Mention.com: A Video Tutorial

Erika Madden   |   Business Tips, Reputation, Video   |   16 Comments

A video tutorial on how to set up free alerts on Mention.com (the awesome social listening tool that will protect your blog + brand).

Do you remember a few months ago when I taught you how to begin monitoring your online reputation with Google Alerts?

While I love what Google Alerts can do for both bloggers + businesses alike, today I'm going to quickly teach you how to step up your reputation management game with a different, much more comprehensive tool: Mention.

I love it, and I'm 97.3% sure you will, too.

(Please note the margin of error of approx. +/- 2.7% Hey, nobody's perfect!)
...

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28 January

Want To Know How To Delight Your Customers? 13 Savvy Business Women Share Their Best Tips!

Erika Madden   |   Business Tips, Customer Service, Reputation   |   40 Comments

Great small business tips from successful women on how you can impress your customers and look like a professional. A must read for the entrepreneurs, freelancers, Etsy shop owners, and other creatives.

Knowing how to delight your customers is a big deal, and something that really, truly, seriously intimidates a lot of new entrepreneurs + freelancers.

I know because when my freelance business in web and graphic design started getting serious (you know, I wasn't doing things for free-ish), the burden to make sure my clients liked me + my work was super heavy.

I felt -- and still feel -- that the entire key to my success in business was going to hinge on how my clients perceived me. And THAT would depend entirely on how well I could serve them.

This would have to be achieved not just by doing GOOD work (hellooo -- clearly a non-negotiable!), but by making sure their entire experience with me was pleasant, smooth and, well, utterly delightful.

I know back then I was hungry for any and all simple advice from people in a similar space as me on how to deliver this great customer experience , which is why I decided to pull together the collective brains of some impressive entrepreneurial women in this post today.

They have been incredibly generous to share the little, unassuming things they do that make a biiiig impact on their customer happiness, and I'm so SO excited to pass them on to you.

Here's what they had to share with me:
...

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