Start rocking your reputation!


The Epic 21 Day Brand Impressions Detox for Digital Business Owners

  |   Blogging Tips, Business Tips, Reputation, Resources   |   53 Comments

Making an A+ first impression online is so important as a small business owner, freelancer, or entrepreneur! This free email course is out of this world helpful in improving your website + social media accounts so that you look credible + professional to potential clients and customers.


Hello again, friends. 🙂 Since absence makes the heart grow fonder, I just know that right about now you consider me your greatest online love.


This month marks the 1 year birthday — wild, right?! — and to celebrate with you I wanted to create something cool + helpful you could use to refresh your blog + social media accounts + brand reputation (and look 10x more pro online).


So, for the last 2.5 weeks I’ve been buried in InDesign + Illustrator + Mailchimp working (fun, but I missed you!) — and what I came up with is this:


A 21 day free detox for your brand’s online spaces.


(Henceforth known as “The 21 Day Brand Impressions Detox” — because I like to make things sound all official like that.)


It’s for new and intermediate level bloggers, freelancers, creative business owners, coaches & consultants, solopreneurs, and anyone with a personal brand online who wants to:



1. Make certain that their online presence screams “modern” and “professional” — not “dated” or “amateur”


2. Do a serious, effective cleaning of their digital spaces so things look bright + clean, not dull or junky


3. Get a (virtual) kick in the derrière to take their brand up a notch, and have some laughs along the way (totally at my expense, I assure you)


Here’s how to get started:





Below is a small preview for our 21 days together:


DAY 1: Do a brand reputation check + set up alerts


DAY 6: Audit product/services page(s)


DAY 14: Write a new and amazing intro blurb + pro bio


DAY 17: Create an official brand style guide


DAY 21: Make an “impression-oriented” social media plan





Sign up using the form below to get the full detox (with all the instructions from me) for free in your email inbox each day.


What you’ll receive:


  • Mini lessons + specific instructions + extra resources to help you complete the assignment for each day


  • A free Color Codes PDF and Adobe Illustrator file for Day 17


  • Free Facebook + Twitter cover templates in PNG and Adobe Illustrator formats for Day 18


  • Honest encouragement + cheesy 90s song and TV references (worth it on it’s own if you ask me)



Sound good? You can start detoxing your online business or blog right now!



Start the free 21 day Brand Impressions Detox challenge




In addition to all this, I made a sweet welcome packet for you so you can ace this challenge:





You’ll need this to stay organized + feel accomplished.
21 Day Brand Impressions Detox: the checklist



(For best appearance + readability, select Scale to Fit > Print Entire Image for Mac or the equivalent for PC.)





(Somehow I’m always better at doing things when I have pretty things around to remind + inspire me — I thought you might be the same way, too.)


Free desktop + iphone wallpaper download for the Brand Impressions Detox challenge @







Then, some uber-fancy, modern-ish wall art to print:


Free wall art printable for the Brand Impressions Detox challenge @







So you can get your friends on board. (Detoxes are always better that way if you ask me.)


Or use them for bragging. Either one.



repin directly from Pinterest


Making an A+ first impression online is so important as a small business owner, freelancer, or entrepreneur! This free email course is out of this world helpful in improving your website + social media accounts so that you look credible + professional to potential clients and customers.




click and download to your computer


1  |  2  |  3  |  4




use the hashtag: #detoxmybrand





Everyone is going to see how smart/competent/relevant/terrific your brand really is when you’re done detoxing.


(I for one can’t wait to see what happens over the next 21 days for you.)


Seriously. It’s going to be really cool.


Here’s a couple tweets to let people know about the challenge — or share that you’re participating!










Comment and tell me the 1 day you are MOST looking forward to!



Erika Madden

(Chief Olyvia)



Flower photo (c) Shay Cochrane



Start the free 21 day Brand Impressions Detox challenge



  • Kayla Hollatz

    Wow, this is super cool! I’ll be signing up for sure to see what you’ve got going on with this. Who doesn’t love a good detox?

    • Woohoo Kayla! It is so true; I will be doing a lot of these myself over the next 21 days. 🙂 It’s a great summer activity.

  • Awesome! Thank you for offering this for free! You’re awesome. I’m excited to get started 🙂

    • You are so welcome, Nora! I’m glad you’re going to give it a shot — plus, I’m here for moral support if you need it. 🙂

  • This is amazing! My goodness, who doesn’t need this?! Great material- so generous! I’m so excited to do this! (And I love the color palette, it’s so peppy and fresh!)
    xx Sydney

    • You’re so awesome, Sydney. I’m so excited to have you take part! (And tweet me anytime if you need moral support…or just a distraction. Haha. :))

      • You’re the awesome one, Erika! And thanks, I’ll be sure to tweet! I’ll probably need it! 🙂

        • How’s it going so far? 😀

          • I’m embarrassed to say I’ve fallen behind! But I’ve saved all your emails so I can go back. I absolutely loved your tips on improving your google search results. I’d never thought of those things before, and it has changed the way I think about my website and every bio page or profile! This is a seriously genius detox guide!

  • This is so fab Erika! Thanks for creating this

  • debbielq

    I love this! It’s my kind of detox. I signed up and I’ll be back later to check it all out (on my phone now). Pinned so I won’t forget 🙂

    • So great, Debbie! I’m thrilled you’re on board. I hope you find it doable + useful. 🙂

  • Julie Harris

    How fun! I love this entire post (not that I ever don’t absolutely love everything you share.) What an excellent group challenge, especially as we move into the second half of the year. I was totally thinking of doing my own personal digital detox, so you definitely read my mind! Your daily steps are so simple and achievable too. Thank you for all the amazing resources!

    • Ha, YES Julie — summer time just feels like the perfect time for a good detox. 🙂 It’s nice to take care of that now while a lot of people are on a slower schedule so when fall hits everything is looking in tip-top shape.

  • Kristine Foley

    Awesome!! Can’t wait!

  • What an innovative idea for a challenge! Never would have thought of a brand detox. Loving all the tips in this post and excited to see how the challenge goes!

    • Thank you so much for your comment, Tenns. 🙂 It was fun to create!

  • This is so awesome, Erika! And congrats on the 1-year!! 🙂

  • Woah! I’m impressed…weak from delight! I can’t wait to get started on this. Thank you, Erika!

    • Wooohoo, so glad to have you. 🙂 I’d love to hear how it’s going for you!

  • Oh my gosh, I need this! Just signed up and can’t wait to get started. Thank you!

    • You are most welcome, Meredith. Feel free to tweet me anytime w/ updates!

  • Deana Ward

    Woohoo! As always, you raise the bar Erika (and help us to as well). Thanks! I’m in:)

    • Love it, Deana! You are awesome. Thank you for taking part. 🙂

  • Looove this Erika, I’m definitely going to do this detox. So awesome to add this to my newly re-launched site!

  • Lucy Jane Davies

    Sounds great 🙂 There are so many days that I’m looking forward to but I know my product pages need a review. You know all these things need to doing but it can feel overwhelming - like the idea of ticking off one a day. Thank you!

    • I know exactly what you mean about knowing what needs to be done, but getting overwhelmed by it all. It was my intention that by creating this day-by-day guided detox that we could kick that overwhelm to the curb. 🙂 I sincerely hope this helps you!

  • Epic Erika! You put so much heart into everything you do. This is something that’s really speaking to me right now. I’m feeling inspired!

  • Giiiiiiirl, you’ve outdone yourself this time! Super awesome! I think I’m addicted to detoxing my brand and I LOVE IT!!! Plus, I can’t resist adult home work. So.

    You rock. The end.

    One of my goals in the next few months is to come up with my own challenge, and this one is really rad! 😀


    • LOL I know right? Adult homework makes all things better IMNSHO.

      I can’t wait to see your challenge!!

  • I am LOVING this detox, Erika! It’s so well laid out, and all of the bonus downloads are perfect. Obsessed with how bold and energizing they are! Thanks for giving away such an amazing resource, I’m so excited to keep working through this. 🙂

    • Allison, thank you thank you THANK YOU for taking time to come tell me that. You’re so encouraging and I love that. I’m really happy to hear you like it so much!! I’d love to get your thoughts/feedback when you’re finished, too.

  • Catherine Llewellyn Venable

    I’m in! Day 1 today! Thanks for creating this as a course you can handle daily. It makes it seem like a less daunting task. Maybe this will inspire me to detox the rest of my life too:)

    • Welcome Catherine! It’s wonderful to have you. 🙂 Please don’t hesitate to reach out with questions if you need them! And ha, YES to detoxing the rest of your life — it’s actually inspired me to do so!

  • I loved this! Each day it’s own bite sized action. Some take time, but they all make sense, and your blog brand evolves!! Thanks so much Erika!

    • This is so great to hear, Nikki! You’re so very welcome. It makes me crazy happy that you found it helpful.

  • I’ve been seeing this everywhere, but I finally took the dive and signed up today! Thank you and I’m so excited! 😀

  • I’m wanting to do an amazing intro blurb and pro bio. Plus, create an official brand style guide. What is it? lol

  • Thanks for the information and free printable. Keep up the great work and live unstoppable!

  • Mel

    I’m new to blogging so trying to get everything ‘detoxed’ before publishing for the first time. Im looking forward to learning more!

  • Kim Wallace

    Thank you so much for doing this. It is just what I need at this point in my journey into the land of blogging. I am looking forward to Day 9 - getting rid of outdated photos and graphics. 🙂 I am looking forward to learning so much. Have a great day.

  • This sounds awesome! I ca’t wait to start! 😀

  • Will read this over and over again!


  • SOMETHING for free! Thanks for Sharing! Your making the world wide web a better place! 😛

  • Yay! So glad I stumbled on your blog this came right on time. I’ve been meaning to do some “detoxing” and revamping for a while. Slowly but surely making may rounds to clean up some horrible posts from when I first started blogging. Thanks for the tips!

  • So amazing, I signed up for the 21 day detox and I’m super excited to get started. There is so much information in the daily emails (I’m on day 6) and some things I never even thought to pay closer attention to as far as my brand. Thanks for offering such valuable information! Especially for free 🙂

  • Hi Erika, I found your blog on Pinterest. I have no words. Your work and your passion are amazing! I signed up on your super mailing list! Kiss from Italy ??

    • You are so kind, Samy! What a wonderful thing to say. 🙂 Thank you for signing up, too — I hope you find future tips I send out helpful!

  • MaJoBV

    the day I’ll be able to financially support myself thanks to my biz