Tell me: how many times do you go to write a magnetic title for your blog post and instead come up with something so insufferably dull that it gives you honest-to-goodness nightmares?
(You get 'em, right? Those dreams where all you do all night is think about writing -- and re-writing -- the best gosh darn headline in the entire history of headlines?)
Well, whether or not writing blog titles keeps you tossing + turning all night like an scary-obsessive blogger (I wouldn't know anything about that, by the way), I think that, actually, it should.
Until you read this post and swipe all the foolproof, fill-in-the-blank headline formulas I listed for you, of course!
BUT until you do that, yes. Headline writing should preoccupy you, my friends.
Here's why:
8 out of 10 people will read your headline copy.
But on average, only 2 out of those 8 people will be interested enough to go on and read your post.
Your content could be mighty, remarkable, heroic -- more heroic than any other blog post for miles clicks around -- but if your blog title can't lure them in?
It just sits there.
Unread. Unappreciated. Unloved.
All that hard work, wasted.
As a blogger + someone who depends on blogging to help me make a living for my little kids and I, that depresses me. I'm sure it depresses you, too.
That's why, above everything else you do for a blog post, it's your job to make your headlines as click-worthy as possible.
But hey, I'd prefer this task didn't give you nightmares. Like other people I know. Ahem. That's why I did the work of surveying smart, popular blogs like Hubspot, Copyblogger, Inc., etc., and created over 100 fillable blog title templates based off their most effective, compelling headlines.
The blog title formulas are easy to customize no matter what...
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