Reputation Archives | Page 4 of 4

03 July

If You Want To Be Mediocre On Social Media, Keep Doing These 3 Things To Your Fans

Erika Madden | Online Etiquette, Reputation, Social Media Marketing | 23 Comments

Online etiquette may sound like a stuffy Victorian concept from a bygone era, but it's not just for the nostalgic, mild-mannered, and super-pious.

One thing will always be true, and that's this: if people don't get the impression that you're a likable human being, it doesn't matter HOW much you may know about rich pins, Facebook ads, and effective hashtags -- you will lose their respect.

And their business.

Here are 3 guaranteed ways to offend your followers and put your online reputation in jeopardy. Don't do them. ...

11 June

Do Obnoxious Pop-Ups Really Work?

Erika Madden | Classy Marketing, Reputation, Website Design | 15 Comments

Do website pop-ups work and should you use them on your website? No, and here's why.

You've heard the sermon on website pop-ups, right?

It's the one that says you simply MUST use pop-up email subscription boxes if you want to build an email list that rivals the population of a mid-size American city.

In six days.

(Okay. I may be exaggerating. Slightly.)

If this sounds new to you, here's a quick recap!

"Pop-ups will increase your subscribers by 20000% percent overnight!"
"Pop-ups will make you filthy rich!"
"You're a nincompoop if you don't use pop-ups!"
"Amen."

(Such a great word. Nincompoop. It reminds me of my childhood Smurf-watching days. :) )

Obviously these pop-up evangelizers are pretty hardcore -- but do jolting, intrusive, unwanted solicitations actually work?

And should you use them to grow your brand?

Let's take a look. ...