You're probably wondering how I came up with such a loopy topic.
Middle Ages? Business quotes? Wha?
All I can say is that I have a slight obsession with both subjects and decided the only fitting thing to do was to mash the two together and see what kind of mess I could create.
Tell me truthfully: do you ever think about monitoring your online reputation?
I know a lot of you probably hear me say that and think that sort of thing is for Fortune 500 companies, Angelina Jolie, and Presidential hopefuls.
And yes, you would be right.
But I wouldn't be doing my job if I didn't tell you that you're also dead wrong.
That's because monitoring your reputation on the interwebs is not just for the already powerful, rich, and famous.
Please believe me when I tell you that if A) you exist in this world and B) hope to have any sort of successful public presence that brings in an income or other opportunities (I'm talking to you entrepreneurs, business owners, freelancers, bloggers, actors, artists, authors, models, executives, and those who have a career of any kind), you need to know what's being said about you on the internet.
What I'm going to share with you today is an easy, free way to start doing that using Google's alerts capability.
It's not a full-fledged, comprehensive option for catching everything that's said online, but it will get you started. I think you'll find it helpful, and (good news!) it's not going to require any real maintenance from you once you set it up.
(Though I would go back and tweak them every so often as you or your brand develops.)
Here's my step-by-step beginner's guide to monitoring your online reputation with Google Alerts:
Do you feel like you're spinning your wheels when it comes to getting people to perk up and take notice of you online?
Do you wonder, "How do I get more people to like my social media posts or even visit my website? It seems like I'm trying everything and no one is listening!"
At my office hours last week, I had A LOT of people come to me with this problem.
They all wanted to know how they could present their online marketing so that it was attractive. Appealing. Effective.
I decided to tweak and expand my advice to them in today's post, because I feel it's a good foundation to start building a stronger digital strategy.
In the weeks to come I'll be covering the different social media networks in more depth so you'll understand exactly how to stand out and look your best on each one.
(There may even be videos! Eeee!)
But to begin, we need to start at the beginning:
When you're working on increasing your online trust and authority, one thing is certain: you need to make headway with the simple things first.
Quick accomplishments are motivating. Once you see big results from small efforts, you'll be more inclined to dig in for the long haul and get the entire job done.
In the first blog post in this series, you learned 27 fairly effortless changes you could make to your website design and content in order to look credible online. Today, you're going to learn how to make your emails, sales process, and online etiquette work for you to build your online authority.
These are 16 specific things you can easily start working on TODAY. Your time is money, so let's get down to business:
It seems that everywhere I go online there are women business owners, entrepreneurs, and business-minded bloggers that are asking the same three questions about their web presence:
"How do I become an influencer?"
"How do I get people to buy from or hire me?"
"How do I look like an expert and not an amateur?"
There are a million and one ways to answer these questions, but what they all boil down to is this: to succeed online you must first earn people's trust.
Without trust you will never be viewed as a legitimate business or a credible authority in your field. You need that impression of legitimacy in order to attract clients and customers, look professional, and earn a reputation as a respectable thought-leader.
But how can you earn trust merely by using the web? If you're anything like me, you're crazy busy and forget half of what you need to do right after you read it. You need something that's not a major undertaking and can be done relatively fast, so let's start with the small changes that make a sizable impact.
Here are 27 (fairly) effortless things you can do right now to earn more credibility online. Pick at least one and get the ball rolling after you read this post!
Online etiquette may sound like a stuffy Victorian concept from a bygone era, but it's not just for the nostalgic, mild-mannered, and super-pious.
One thing will always be true, and that's this: if people don't get the impression that you're a likable human being, it doesn't matter HOW much you may know about rich pins, Facebook ads, and effective hashtags -- you will lose their respect.
And their business.
Here are 3 guaranteed ways to offend your followers and put your online reputation in jeopardy. Don't do them. ...