A Guide To Getting Noticed On Pinterest With the Smart Feed + Promoted Pins
We’ve always considered Pinterest a pretty reliable social network as far as what it takes to get our Pins seen, right?
If you have a good image, write a description with a few keywords + sprinkle of enthusiasm, and post it within a few hours of the mad after-dinner onslaught of your followers coming online while their hubbies turn on EveryNight Football, you’re set.
Well, most of the time anyhow!
So, I suspect this is why the recent change in Pinterest’s home feed is unsettling to a lot of people.
Oh don’t think I haven’t heard you grumbling on Twitter. 🙂
What happened is that — in a nutshell — Pinterest decided, “Hey, we think that when people spend time looking at their feed, they want to see the best Pins + the Pins that are most interesting to them! Not just the 62 Pins of beanie hats and miniature porcelain dogs one of their followers put up last night.”
You have to admit. They had a point.
And that’s why they switched up a whole bunch of things and called it something new: The Smart Feed.
Pinterest’s announcement of it was, shall we say, a bit cerebral. (Still love you, Pinterest!) So in today’s video I’ll lay out the details for you in simple terms. Plus I’m going to show you exactly how you’ll need to Pin going forward.
You’ll also learn about Promoted Pins and how they can be an added boost to your blog — and even build your email list! — all for literally just a few cents.
(Hint: if most of your traffic comes from Pinterest, I think you’re really going to lovvvve this part.)
The “official” Table of Contents:
#1 - The new Pinterest Smart Feed and how it affects who sees your pins
#2 - How you should start writing your Pinterest descriptions
#3 - What you need to stop doing with hashtags!
#4 - A full insider’s walkthrough on how to set up a Promoted Pin
IN OTHER WORDS…
While timing still has relevance to when you pin, it’s now only a supporting factor and NOT the whole show. Also, your Pins can now show up in anyone’s feed, not just those of your followers.
The main benefits to you are:
1. Your Pins have a much longer “shelf life” (they don’t forever drop off the radar after a few hours/days — yay!)
2. Your Pins can reach anybody who pins similar things (small follower count? not as big of deal)
Buuuuut, pinning low quality Pins with poor or nonexistent descriptions now has big(ger) consequences. Don’t do the Pin and Dash, friends. Seriously.
Indulge my inner geek for a quick second, because this is where it really gets fun!
In my own experiment running a short-term Promoted Pin that led to the landing page for my e-book, The Classy Entrepreneur, I had 14 new people subscribe at a total cost of only $0.13 each.
My landing page conversion rate actually reached a whopping 69%:
(According to HubSpot, an average landing page conversion rate is anywhere between 5-15%. Most marketers consider “a really good” rate to be between 25%-50%.)
If your ideal audience is on Pinterest — and I’m betting there’s a good chance they are — it’s an area where you should at least consider spending a little of your pocket/couch/car change.
A free 2-page worksheet (because you know I couldn’t help myself):
It’s an instant download this time. 🙂
How much do you rely on Pinterest for marketing your business or blog? Have you tried Promoted Pins? Share the goods so we can learn from you!
P.S. Office hours are taking on a new format. I want to make it easier for you to get PR + business + blogging help without having to stay up wayyyy past your bedtime (or get up in the wee morning hours in some cases…ouch), so on Wednesdays — that’s today! — I’ll be holding “Olyvia’s Office Hours On The Blog.”
(Do I need a hashtag for this? Let’s make it simple with #AskChiefOlyvia.)
Yes, that means I’ll be right here every week — except for days when Olyvia Works is published — answering your questions + dishing out tips ALL DAY. Or, generally, from 9:00 - 5:00 MST…give or take. 🙂
There’s really only one rule: one question per person, per week. So my friends, let’s talk.
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