You're probably wondering how I came up with such a loopy topic.
Middle Ages? Business quotes? Wha?
All I can say is that I have a slight obsession with both subjects and decided the only fitting thing to do was to mash the two together and see what kind of mess I could create.
Author: Erika Madden
(That's the sound of me trying to stop being so darn lazy after all the frenzied Christmas festivities + cheer + pots de creme.)
While I try to wrangle myself out of the blanket pile + little crater I've created for myself here on my couch, here is my second blog traffic and income report.
Let's see what happens!
As a woman here in the United States I keep bumping up against this awful, ugly myth that says we can't be a "good" mother and wife while doing something of our own.
Whether we want to do something as big as a holding a demanding job outside the home or as small as nudging along a blog in the evenings, there are people out there who love to tell us we just can't have it all.
Well, I'm here to tell you something, ladies: that's ridiculous.
Today's Olyvia Works interview is with a woman who can prove it.
Christina Channell is the owner of PreCussion for Kids, Inc. A percussion instructor for children, Christina is also a happily married mother of three (utterly adorable) children -- that she homeschools no less.
(Basically, she's a rockstar. But a totally relatable one, which is why I loveLOVE that's here.)
She inspires me to no end, and I know you're going to find her smart, no-nonsense approach to life a kick in the buns for whatever it is you want to do (but have been told that, as a woman with a hubby and/or kids, you can't.)
Here she is!
Tell me truthfully: do you ever think about monitoring your online reputation?
I know a lot of you probably hear me say that and think that sort of thing is for Fortune 500 companies, Angelina Jolie, and Presidential hopefuls.
And yes, you would be right.
But I wouldn't be doing my job if I didn't tell you that you're also dead wrong.
That's because monitoring your reputation on the interwebs is not just for the already powerful, rich, and famous.
Please believe me when I tell you that if A) you exist in this world and B) hope to have any sort of successful public presence that brings in an income or other opportunities (I'm talking to you entrepreneurs, business owners, freelancers, bloggers, actors, artists, authors, models, executives, and those who have a career of any kind), you need to know what's being said about you on the internet.
What I'm going to share with you today is an easy, free way to start doing that using Google's alerts capability.
It's not a full-fledged, comprehensive option for catching everything that's said online, but it will get you started. I think you'll find it helpful, and (good news!) it's not going to require any real maintenance from you once you set it up.
(Though I would go back and tweak them every so often as you or your brand develops.)
Here's my step-by-step beginner's guide to monitoring your online reputation with Google Alerts:
When people first hear about Help A Reporter Out (HARO), they freak.
"You mean I can get quoted in The Huffington Post or CNN with no PR firm or marketing budget? Where has this BEEN all my life?!"
Shortly thereafter they usually embark on a binge emailing session, cranking out response after response to the dozens of journalists' queries landing in their inbox (in full -- yet deeply misguided -- expectation that by the next day they'll be #BreakingTheInternet along with Kim Kardashian).
But after about a month of this, a new reality sets in. And it sounds wayyy different than the first:
"Why are none of my responses being published? Why are reporters not contacting me?! Is this HARO thing a scam or what???"
The problem, of course, is not with Help A Reporter Out.
The problem is with the way people approach the reporters.
So with that, here are the top 5 reasons why people are not getting published on HARO.
Whip out your fanciest pen, my friends; it's time to take some PR 101 notes!