Do you feel like you're spinning your wheels when it comes to getting people to perk up and take notice of you online?
Do you wonder, "How do I get more people to like my social media posts or even visit my website? It seems like I'm trying everything and no one is listening!"
At my office hours last week, I had A LOT of people come to me with this problem.
They all wanted to know how they could present their online marketing so that it was attractive. Appealing. Effective.
I decided to tweak and expand my advice to them in today's post, because I feel it's a good foundation to start building a stronger digital strategy.
In the weeks to come I'll be covering the different social media networks in more depth so you'll understand exactly how to stand out and look your best on each one.
(There may even be videos! Eeee!)
But to begin, we need to start at the beginning:
Author: Erika Madden
It's with a great deal of admiration and gratitude that I introduce to you a new interview series on my blog: Olyvia Works.
Olyvia Works is a monthly feature column giving exposure to the stories + sharing the wisdom of determined, sophisticated women in the workplace. These women are entrepreneurs, actors, executives, journalists, small business owners, chefs, bloggers, lawyers, models, and others who I believe can inspire and elevate the ambitions of this community.
Today's inaugural interview is with a courageous woman I am honored to call a dear friend: Meg Martino of Meg Martino Photography.
A photographer in the Charlotte, NC area, Meg launched her own business earlier this year and never ceases to amaze me with her fierce work ethic. (I'm going to bed while she's loyally plugging away all night editing her photos!)
As a full-time mom of three, this lady is brimming with wisdom. I LOVE what she has to say about pushing past the fear of launching a business while balancing motherhood. For those who worry about whether they can do it, her insight is gold. ❤
When you're working on increasing your online trust and authority, one thing is certain: you need to make headway with the simple things first.
Quick accomplishments are motivating. Once you see big results from small efforts, you'll be more inclined to dig in for the long haul and get the entire job done.
In the first blog post in this series, you learned 27 fairly effortless changes you could make to your website design and content in order to look credible online. Today, you're going to learn how to make your emails, sales process, and online etiquette work for you to build your online authority.
These are 16 specific things you can easily start working on TODAY. Your time is money, so let's get down to business:
Have you ever felt like business blogs should be less detached and a lot more human?
I have to admit, it's hard for me to break away from the more "corporate" way of thinking about blogging.
I love it when I see others loosen up, be vulnerable, or just have some totally un-business related fun on their blogs.
But when I do it?
Gosh. It just feels WEIRD.
Today, however, hold on to your mouse pads because I'm embracing those weird feelings! That's because this post is nothing about what I do or what I know, and everything (okay, well, not everything, geez!) about who I am.
Have fun reading it, and then add to the fun by sharing some personal tidbits of your own!
Here we go.
It seems that everywhere I go online there are women business owners, entrepreneurs, and business-minded bloggers that are asking the same three questions about their web presence:
"How do I become an influencer?"
"How do I get people to buy from or hire me?"
"How do I look like an expert and not an amateur?"
There are a million and one ways to answer these questions, but what they all boil down to is this: to succeed online you must first earn people's trust.
Without trust you will never be viewed as a legitimate business or a credible authority in your field. You need that impression of legitimacy in order to attract clients and customers, look professional, and earn a reputation as a respectable thought-leader.
But how can you earn trust merely by using the web? If you're anything like me, you're crazy busy and forget half of what you need to do right after you read it. You need something that's not a major undertaking and can be done relatively fast, so let's start with the small changes that make a sizable impact.
Here are 27 (fairly) effortless things you can do right now to earn more credibility online. Pick at least one and get the ball rolling after you read this post!
50+ Of The Best, Most Beautiful Websites For Free Stock Photos (Because Risking Your Biz For A Free Photo Is Silly!)
I'm a hopeless sucker for pretty photos. Especially of chic office spaces with colorful, curvy chairs, elegant white desks, and gleaming Macs.
Every time I spot them on Pinterest, I think about how ridiculously perfect they would be for my next blog post.
But, alas, you won't see them here.
Why? Because those photos -- which seem so casually and easily available -- actually aren't free to use. At all.
They belong to somebody, somewhere, and that person or company has legal rights to the exclusive use of that photo. It makes no difference whether they were taken by Penny Q. Smith for her obscure personal blog about thumbtack art or were published on KateSpade.com. If I used them, I'd be breaking the law.
(And could easily be served a crippling $8,000 in copyright infringement fines.)
My business does well, but I don't have large sums of money laying around to throw at random things like, oh, stiff copyright penalties. Do you?