Author: Erika Madden

10 Ways to (Not) Suck at Email Marketing

  |   Business Tips, Classy Marketing, Email Marketing   |   26 Comments

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A guest post by Kirsten Thompson, blogger & e-newsletter extraordinaire

Hey fellow creatives! I'm honored to be here with you today, and so grateful to Erika for allowing me to share my love of all things "newsletter" with you!

First, let's be honest with one another.

If you're like a lot of bloggers and online business people, you fall into one of these two categories regarding newsletters:

1. You know you need a newsletter, you just don't know where to start.

2. You have a newsletter, but you know you need to kick it up a notch.

Today, I want to share with you 10 ways to absolutely suck at email marketing, and how to make sure you don't.
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The 3 Best Tips For Growing Your Blog Traffic

  |   Blog Income Report, Blogging Tips   |   116 Comments

The 3 best tips for growing your blog traffic + readership, no matter what niche you're in!

What is it called when you go to publish your blog traffic + income report and instead you end up writing blog traffic tips for 2 days?

I'd like to say epicness, but we're all friends here so I think I can admit that the truth is closer to Blogger's guilt + procrastination. :D

Anyyyway. Moving along. What I came here to show you is how my blog traffic has grown over the last 10 months, and, more importantly, how you can achieve the same thing for your blog.

Enter Exhibit A, a screenshot of Olyvia.co growth over the past 10 months since launch:



How did I get here? What practical tips (+ 1 Mission Possible challenge) do I have for you so that you can do the same?

Your answers await, my friends:
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How To Get Pinterest Followers + Repins: The Ultimate Guide

  |   Business Tips, Social Media Marketing   |   209 Comments

The ultimate in Pinterest tips! How to get followers on Pinterest (and drive traffic back to your website) if you are a blogger, business owner, or entrepreneur. Learn how to get more re-pins, what makes people follow you, and get 15+ real-life examples. Read + bookmark it at http://olyvia.co/how-to-get-pinterest-followers-and-repins/. This is like an e-course on growing your Pinterest account, but totally free!

You might think you can't grow your Pinterest account. You may think you'll never know how to get more followers on Pinterest. You may think that Pinterest can't drive traffic to your website. You may think, my friend, that Pinterest is what they call "le giant waste of time."

If so, you and I -- we feel each other.

I've been using Pinterest for years with past blogs, but when I launched Olyvia.co, I honestly wasn't sure how well it would work for the brand.

I knew the platform worked like crazy pants for food recipes, DIY tutorials, quotes, and pretty product photos. But business, marketing, and blogging?

Let's just say I wasn't 100% convinced.

Despite my worries that Pinterest wouldn't be a major social media platform for my business, I went ahead and made a decision from the start to create "pinnable" images (more on that in points 6 & 7 below) for each and every blog post I published.

I had high (read: desperate) hopes that, somehow, it would pull through for me.

Ten months later? Pinterest accounts for 60% of social media referrals to my blog (Twitter comes in second at 20%), and is the top referrer overall with more than 30% of my total traffic coming to me from the image-oriented platform.

To say I have a love affair with the platform is a vast understatement. Me and Pinterest? We're like THAT.

But, I know not everyone sees the same results -- and I'd like to fix that. To help you learn how to get Pinterest followers, more repins, and -- ultimately -- more traffic to your site, I've created today's Ultimate Guide for you.

(Ooo, don't you like things that sound so fancy?)

There is a huge amount of info packed in this post (it may or may not...

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9+ Smart Facebook Groups For Women Entrepreneurs, Freelancers, + Bloggers

  |   Business Tips, Resources, Social Media Marketing   |   115 Comments

9 of the BEST Facebook Groups for Women Bloggers, Freelancers, + Entrepreneurs

Have you ever joined a Facebook group thinking that it looked pretty darn cool, only to get in there and find an endless stream of promos + sunset pictures with sappy quote overlays?

Yeahhhh. Me too.

For the last 4-6 months I've been on a relentless search for "quality" Facebook groups to help me learn more + grow my brand. All I've (ever so humbly) asked for is a place that has:

1. No icky spam

2. Useful, correct advice

3. Helpful, engaged people



Am I being difficult here? No! And yet, for every great community I've stumbled into, I've stumbled into 3 more that give me that "ewwww, I just stepped into a late night infomercial while I was trying to find the Game Of Thrones marathon" sensation.

I don't like feeling so undignified + swindled (can you tell I take my Facebook forays seriously? :) ), hence the creation of this brief guide to help you avoid a similarly dreadful pick-your-own-adventure scenario.

(Ahem. You did read those books when you were a kid, right?)

So in no particular order and without further chitty chat, here are 9 of my favorite Facebook groups for women entrepreneurs, freelancers, and business-minded bloggers!
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How to Set Up Free Alerts on Mention.com: A Video Tutorial

  |   Business Tips, Reputation, Video   |   16 Comments

A video tutorial on how to set up free alerts on Mention.com (the awesome social listening tool that will protect your blog + brand).

Do you remember a few months ago when I taught you how to begin monitoring your online reputation with Google Alerts?

While I love what Google Alerts can do for both bloggers + businesses alike, today I'm going to quickly teach you how to step up your reputation management game with a different, much more comprehensive tool: Mention.

I love it, and I'm 97.3% sure you will, too.

(Please note the margin of error of approx. +/- 2.7% Hey, nobody's perfect!)
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Olyvia Works: An Interview with Elizabeth Kelsey Bradley of Savouring Simplicity

  |   Olyvia Works   |   14 Comments

Are you using social media effectively to grow your blog or business? Elizabeth Kelsey Bradley of Savouring Simplicity shares her thoughts on mistakes people make when promoting their brand, + tips on entrepreneurship and being a mom business owner. | Olyvia.co

You know me: I can't get enough of the kind + brilliant women in the world. Women who know their stuff inside, outside, and sideways -- but don't let it go to their head.

Elizabeth Kelsey Bradley of Savouring Simplicity is that kind of woman.

A social media consultant and life coach for holistic women entrepreneurs, this lady is making a big impact in her space. But every time I see her, guess what she's doing?

She's out there reaching out to + cheerleading for other women.

And not just influencers, but the new gals. The women who really need it.

Obviously, I couldn't NOT have her on here. (Let's pretend that makes sense. haha)

Today Elizabeth is going to share:

  • How she uses her multiple passions to offer services she loves


  • The hardest thing she had to do as a new entrepreneur


  • How she juggles motherhood with work, and the one smart thing other mompreneurs should do if they're struggling with time


  • Her brilliant strategy for getting more brand exposure


  • Why social media is completely misunderstood and misused by small and big businesses alike -- and 4 epic tips on how to use it the right way


Here she is! ...

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