Author: Erika Madden

If You Want To Be Mediocre On Social Media, Keep Doing These 3 Things To Your Fans

  |   Online Etiquette, Reputation, Social Media Marketing   |   25 Comments

If you want to be mediocre on social media, keeping doing these 3 things to your fans!

Online etiquette may sound like a stuffy Victorian concept from a bygone era, but it's not just for the nostalgic, mild-mannered, and super-pious.

One thing will always be true, and that's this: if people don't get the impression that you're a likable human being, it doesn't matter HOW much you may know about rich pins, Facebook ads, and effective hashtags -- you will lose their respect.

And their business.

Here are 3 guaranteed ways to offend your followers and put your online reputation in jeopardy. Don't do them. ...

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How To Get “Google My Business” For Your Brand or Blog

  |   Google+, Social Media Marketing   |   4 Comments

How To Get Google My Business For Your Brand or Blog Have you hesitated to start a Google Plus business page because it would be just ANOTHER account you'd need to manage -- and besides, your personal Google Plus is doing the job just fine?

If so (and oh how I feel you), Google is trying to win your heart with the new "Google My Business."

Launched last week, Google My Business is a management dashboard that tries to simplify things for business owners by gathering everything Google into one tidy place.

For local business owners this means they can see an overview of their Google Plus page, AdWords, customer reviews, and Google Analytics all from one central page.

As a nice bonus, Google will automatically submit information on the business to Google Search and Google Maps.

For non-local businesses (meaning you don't have a public brick & mortar location) you can update your Google Plus business page, create new posts, view your website's Google Analytics, and start Google Hangouts straight from your dashboard.

But the best benefit is this:

Both groups will now have Facebook-like insights to their Google Plus post reach and engagement.

And just like Facebook, this is accessible to business pages only.

This feature is nice because it really helps you understand what's working (and what isn't) for your social media marketing.

So, without further ado. ...

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Do Obnoxious Pop-Ups Really Work?

  |   Classy Marketing, Reputation, Website Design   |   28 Comments

Do website pop-ups work and should you use them on your website? No, and here's why.

You've heard the sermon on website pop-ups, right?

It's the one that says you simply MUST use pop-up email subscription boxes if you want to build an email list that rivals the population of a mid-size American city.

In six days.

(Okay. I may be exaggerating. Slightly.)

If this sounds new to you, here's a quick recap!

"Pop-ups will increase your subscribers by 20000% percent overnight!"
"Pop-ups will make you filthy rich!"
"You're a nincompoop if you don't use pop-ups!"
"Amen."

(Such a great word. Nincompoop. It reminds me of my childhood Smurf-watching days. :) )

Obviously these pop-up evangelizers are pretty hardcore -- but do jolting, intrusive, unwanted solicitations actually work?

And should you use them to grow your brand?

Let's take a look. ...

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