Today's post features the kind + stunning + hilarious Regina Anaejionu, the creative and whip-smart force behind byRegina.com.
In honor of her, I cannot go on without first sharing a short story of how we "met." You'll see why when I'm done.
A couple months before my website even LAUNCHED -- it was nothing more than a humble "coming soon" page -- I was pinning my first things to the Olyvia Pinterest account.
Naturally, like every blogger/business owner on Pinterest, I pinned some of Regina's stuff.
(Because who can resist, right?)
The next thing I know, not only does Regina comment on one of those pins with a delightful thank you, she tells me:
"I love your sweet logo on your website + your great cover photo on Twitter (not a stalker, I promise, just love good design). Can't wait to see the site after it launches."
Here I was with nothing going for me but a few pins, a few tweets, and one lonely website page -- and this woman treated me like I was super cool!
I should have known then to expect a lot more out of Regina than I did, but at the time do you think I really expected her to notice my site after it launched?
But you can guess what happened by now, right?
She did notice.
And not only did she notice, she started telling her followers to check me out.
You and I both know: that's rare. The average person? Well. They just don't do that.
But Regina is not the average person. Not even close.
From that day forward, I knew one thing for sure. She would always have a loyal fan, colleague, and friend in me.
Thank you, Regina, for your extraordinary class, hard work, and generosity. I am proud to share this space with a woman such as yourself.
And now, the interview:
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Here we are again, friends. It's video numero two in our sleaze-free series helping you get your business -- or blog -- noticed online!
This week I have a brief training for you on growing your following and engagement on Twitter.
Now, before I show it to you, I have an admission to make.
I used to get really stressed out about Twitter when I first made a personal account.
I had NO idea what I was doing, and to be honest it felt downright creepy to be posting things when I had, like, 4 followers.
Looking back, though, I realize I made wayyy too much fuss over it. I was Googling "top secret" strategies that could help me stand out when the reality was that all I had to do was use Twitter in the way it was intended:
To talk to people + share some new thoughts/content.
It doesn't have to be any harder than that, and that's the truth.
But, like with all social media sites, within that framework there are some guidelines. And there are definitely better ways to present yourself on Twitter than others. ;)
The video today should help you with the most essential FYIs.
In it I talk about:
#1 - The importance of a balanced, compelling profile description
#2 - Why your tweets need to have variety
#3 - What mistakes many people are making with hashtags
BONUS: I also may or may not gush over Russell Crowe and confess my affection for Leonardo DiCaprio. (Just sayin'.)
Now that you're sure to watch (hahaha), go ahead:
You want your business to stand out and get noticed on Facebook.
You're wondering what it takes to get more followers, more likes, and more comments -- without feeling or looking like a sleazeball.
Any of that sound familiar? Yep, same here.
I've launched and managed quite a few Facebook Pages over the years and let me tell you: it was A LOT easier to get attention back then.
You really didn't have to do anything special because there was a lot less competition. And you didn't have to fight Facebook's algorithms to show up in your fans' newsfeeds!
But now? It's different. There are like a 1,252,173,450 Pages (or something like that) vying for people's "likes."
; You're lucky if you can get even 10% of your followers see your posts.
(I wish that was a joke.)
To grab people's interest so that they'll follow you -- not to mention think you're cool enough to give you likes and the highly coveted comment -- takes a killer combo of smarts + beauty + charm.
But it's not impossible. There are a lot of Pages both big and small that are getting it right, and you can, too.
Last week I gave you a "meaty" blog post (thanks, Kirsten!) all about how to begin getting people to perk up and take notice of you online.
I want you to start there, and then watch today's video that covers four more solid strategies to take your Facebook Page from "ho hum" to "whoa, she's got it together!"
In it I talk about:
#1 - The importance of images and consistent visual branding
#2 - Why completing your About description is key
#3 - What sort of content you should be sharing to stand out from the crowd of businesses all wanting to make a buck
#4 - How to use Facebook Insights to increase your visibility and engagement
Watch it now:
Do you feel like you're spinning your wheels when it comes to getting people to perk up and take notice of you online?
Do you wonder, "How do I get more people to like my social media posts or even visit my website? It seems like I'm trying everything and no one is listening!"
At my office hours last week, I had A LOT of people come to me with this problem.
They all wanted to know how they could present their online marketing so that it was attractive. Appealing. Effective.
I decided to tweak and expand my advice to them in today's post, because I feel it's a good foundation to start building a stronger digital strategy.
In the weeks to come I'll be covering the different social media networks in more depth so you'll understand exactly how to stand out and look your best on each one.
(There may even be videos! Eeee!)
But to begin, we need to start at the beginning:
It's with a great deal of admiration and gratitude that I introduce to you a new interview series on my blog: Olyvia Works.
Olyvia Works is a monthly feature column giving exposure to the stories + sharing the wisdom of determined, sophisticated women in the workplace. These women are entrepreneurs, actors, executives, journalists, small business owners, chefs, bloggers, lawyers, models, and others who I believe can inspire and elevate the ambitions of this community.
Today's inaugural interview is with a courageous woman I am honored to call a dear friend: Meg Martino of Meg Martino Photography.
A photographer in the Charlotte, NC area, Meg launched her own business earlier this year and never ceases to amaze me with her fierce work ethic. (I'm going to bed while she's loyally plugging away all night editing her photos!)
As a full-time mom of three, this lady is brimming with wisdom. I LOVE what she has to say about pushing past the fear of launching a business while balancing motherhood. For those who worry about whether they can do it, her insight is gold. ❤