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Olyvia Works: An Interview with Kirsten Thompson of Sweet Tea And Saving Grace

  |   Olyvia Works   |   22 Comments

Olyvia Works: An interview with Kirsten Thompson of http://sweetteaandsavinggraceblog.com/

Every time I see Kirsten Thompson of Sweet Tea And Saving Grace pop up in my email or on my social media accounts, I am left in the best. mood. ever.

Her combination of southern charm, humility, and plain ole hard work is seriously irresistible!

And that's why it was a no-brainer that I had to feature her on Olyvia Works. :)

Kirsten holds down a full-time job while also working as a Virtual Assistant, running her successful blog, and being wife + mom. (You're already in awe of her, aren't you? I know I am!) In today's interview she shares:

  • Why she walked away from her blog for 6 months
  • What it was like to completely rebrand + tips to make it easier
  • How to avoid (or bounce back from) burnout
  • Tips on monetizing your blog
  • Her best blog organization strategy
  • 3 must-have blog + biz tools


Her stuff is GOOD, so I'm going to stop talking and let her take it away!
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A Guide To Getting Noticed On Pinterest With the Smart Feed + Promoted Pins

  |   Business Tips, Classy Marketing, Olyvia TV, Social Media Marketing   |   43 Comments

How to get noticed on Pinterest: the 411 on the smart feed + promoted pins, and what to put in place to help your blog + business.

We've always considered Pinterest a pretty reliable social network as far as what it takes to get our Pins seen, right?

If you have a good image, write a description with a few keywords + sprinkle of enthusiasm, and post it within a few hours of the mad after-dinner onslaught of your followers coming online while their hubbies turn on EveryNight Football, you're set.

Well, most of the time anyhow!

So, I suspect this is why the recent change in Pinterest's home feed is unsettling to a lot of people.

Oh don't think I haven't heard you grumbling on Twitter. :)

What happened is that -- in a nutshell -- Pinterest decided, "Hey, we think that when people spend time looking at their feed, they want to see the best Pins + the Pins that are most interesting to them! Not just the 62 Pins of beanie hats and miniature porcelain dogs one of their followers put up last night."

You have to admit. They had a point.

And that's why they switched up a whole bunch of things and called it something new: The Smart Feed.

Pinterest's announcement of it was, shall we say, a bit cerebral. (Still love you, Pinterest!) So in today's video I'll lay out the details for you in simple terms. Plus I'm going to show you exactly how you'll need to Pin going forward.

You'll also learn about Promoted Pins and how they can be an added boost to your blog -- and even build your email list! -- all for literally just a few cents.

(Hint: if most of your traffic comes from Pinterest, I think you're really going to lovvvve this part.)

The "official" Table of Contents:

#1 - The new Pinterest Smart Feed and how it affects who sees your pins

#2 - How you should start writing your Pinterest descriptions

#3 - What you need to stop doing with hashtags!

#4 - A full insider’s walkthrough on how to set up a Promoted Pin

WATCH NOW:


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Olyvia Works: An Interview with Regina Anaejionu of ByRegina.com

  |   Olyvia Works   |   68 Comments

Olyvia Works: Regina Anaejionu of byRegina.com

Today's post features the kind + stunning + hilarious Regina Anaejionu, the creative and whip-smart force behind byRegina.com.

In honor of her, I cannot go on without first sharing a short story of how we "met." You'll see why when I'm done.

A couple months before my website even LAUNCHED -- it was nothing more than a humble "coming soon" page -- I was pinning my first things to the Olyvia Pinterest account.

Naturally, like every blogger/business owner on Pinterest, I pinned some of Regina's stuff.

(Because who can resist, right?)

The next thing I know, not only does Regina comment on one of those pins with a delightful thank you, she tells me:

"I love your sweet logo on your website + your great cover photo on Twitter (not a stalker, I promise, just love good design). Can't wait to see the site after it launches."

Here I was with nothing going for me but a few pins, a few tweets, and one lonely website page -- and this woman treated me like I was super cool!

Mind. blown.

I should have known then to expect a lot more out of Regina than I did, but at the time do you think I really expected her to notice my site after it launched?

Nooooo.

But you can guess what happened by now, right?

She did notice.

And not only did she notice, she started telling her followers to check me out.

You and I both know: that's rare. The average person? Well. They just don't do that.

But Regina is not the average person. Not even close.

From that day forward, I knew one thing for sure. She would always have a loyal fan, colleague, and friend in me.

Thank you, Regina, for your extraordinary class, hard work, and generosity. I am proud to share this space with a woman such as yourself.

And now, the interview:
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How Do I Get Noticed On Facebook?

  |   Branding, Business Tips, Classy Marketing, Olyvia TV, Social Media Marketing   |   38 Comments

How to get noticed on Facebook: how to set up it up (the right way) and take your Page from amateur to pro.

You want your business to stand out and get noticed on Facebook.

You're wondering what it takes to get more followers, more likes, and more comments -- without feeling or looking like a sleazeball.

Any of that sound familiar? Yep, same here.

I've launched and managed quite a few Facebook Pages over the years and let me tell you: it was A LOT easier to get attention back then.

You really didn't have to do anything special because there was a lot less competition. And you didn't have to fight Facebook's algorithms to show up in your fans' newsfeeds!

But now? It's different. There are like a 1,252,173,450 Pages (or something like that) vying for people's "likes."

; You're lucky if you can get even 10% of your followers see your posts.

(I wish that was a joke.)

To grab people's interest so that they'll follow you -- not to mention think you're cool enough to give you likes and the highly coveted comment -- takes a killer combo of smarts + beauty + charm.

But it's not impossible. There are a lot of Pages both big and small that are getting it right, and you can, too.

Last week I gave you a "meaty" blog post (thanks, Kirsten!) all about how to begin getting people to perk up and take notice of you online.

I want you to start there, and then watch today's video that covers four more solid strategies to take your Facebook Page from "ho hum" to "whoa, she's got it together!"

In it I talk about:

#1 - The importance of images and consistent visual branding

#2 - Why completing your About description is key

#3 - What sort of content you should be sharing to stand out from the crowd of businesses all wanting to make a buck

#4 - How to use Facebook Insights to increase your visibility and engagement

Watch it now:
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Help! How Do I Get My Blog + Brand Noticed Online?

  |   Business Tips, Classy Marketing, Reputation, Social Media Marketing   |   70 Comments

20+ Things That Get Bloggers + Business Owners Noticed Online (if you're struggling to get more followers, customers, and blog traffic, this post is for you!)

Do you feel like you're spinning your wheels when it comes to getting people to perk up and take notice of you online?

Do you wonder, "How do I get more people to like my social media posts or even visit my website? It seems like I'm trying everything and no one is listening!"

At my office hours last week, I had A LOT of people come to me with this problem.

They all wanted to know how they could present their online marketing so that it was attractive. Appealing. Effective.

I decided to tweak and expand my advice to them in today's post, because I feel it's a good foundation to start building a stronger digital strategy.

In the weeks to come I'll be covering the different social media networks in more depth so you'll understand exactly how to stand out and look your best on each one.

(There may even be videos! Eeee!)

But to begin, we need to start at the beginning:
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