You're frustrated. You have a beautiful website that you've spent long hours designing yourself -- or a lot of cash acquiring via the skills of a professional web designer -- but it's not helping you make money like you had hoped.
In fact, you're getting only a few meager website visitors to sign up for your email list, hire your services, buy your products, or even fill out a contact form inquiry!
Having designed websites for over a decade, I'll tell you:
A pretty website does not mean a profitable website. (Tweet it.)
And even the most visually elegant design can stink when it comes to conversion rates.
That's because effective website design is only partially about aesthetics like crisp, eye-catching graphics and a clean color scheme.
In order to be successful from a business perspective, a website also has to be designed with savvy marketing, psychology, and user-experience principles in mind.
Below are 7 pro design tips you need to know if you want your website to make you more money. Print them out and give them to your web designer, or use them yourself for your next redesign!
Start rocking your reputation!
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Do you know what to say when someone follows or retweets you on Twitter? What about when someone favorites your tweet?
Do you clutter your newsfeed with dozens of "thanks!" and risk annoying your other followers? Or is it OK to, well, do nothing?
It's easy to figure out how to use this chat-based social network (click, type, done!), but knowing how to make a positive impression every time you come in contact with people on Twitter can stump even the most well-intended of us.
In today's blog post I share my online etiquette advice with Lauren, the author of the beautifully wise blog Breathe & Nourish. She writes:
Hi Erika! I have a question as it pertains to Twitter etiquette. If I am mentioned or if someone talks to me, I do my best to always reply, just as I do every comment on my blog. I would also say I reply to about 80% of my retweets. But as a follower, I get annoyed sometimes when my feed is just filled with people thanking other people for following or for tons of retweets. I usually don't welcome new followers. Is this viewed as rude? Should I be welcoming each and every new follower? (Oh and what about favorites??) -- Lauren
Online etiquette may sound like a stuffy Victorian concept from a bygone era, but it's not just for the nostalgic, mild-mannered, and super-pious.
One thing will always be true, and that's this: if people don't get the impression that you're a likable human being, it doesn't matter HOW much you may know about rich pins, Facebook ads, and effective hashtags -- you will lose their respect.
And their business.
Here are 3 guaranteed ways to offend your followers and put your online reputation in jeopardy. Don't do them. ...
Have you hesitated to start a Google Plus business page because it would be just ANOTHER account you'd need to manage -- and besides, your personal Google Plus is doing the job just fine?
If so (and oh how I feel you), Google is trying to win your heart with the new "Google My Business."
Launched last week, Google My Business is a management dashboard that tries to simplify things for business owners by gathering everything Google into one tidy place.
For local business owners this means they can see an overview of their Google Plus page, AdWords, customer reviews, and Google Analytics all from one central page.
As a nice bonus, Google will automatically submit information on the business to Google Search and Google Maps.
For non-local businesses (meaning you don't have a public brick & mortar location) you can update your Google Plus business page, create new posts, view your website's Google Analytics, and start Google Hangouts straight from your dashboard.
But the best benefit is this:
Both groups will now have Facebook-like insights to their Google Plus post reach and engagement.
And just like Facebook, this is accessible to business pages only.
This feature is nice because it really helps you understand what's working (and what isn't) for your social media marketing.
So, without further ado. ...
You've heard the sermon on website pop-ups, right?
It's the one that says you simply MUST use pop-up email subscription boxes if you want to build an email list that rivals the population of a mid-size American city.
In six days.
(Okay. I may be exaggerating. Slightly.)
If this sounds new to you, here's a quick recap!
"Pop-ups will increase your subscribers by 20000% percent overnight!"
"Pop-ups will make you filthy rich!"
"You're a nincompoop if you don't use pop-ups!"
(Such a great word. Nincompoop. It reminds me of my childhood Smurf-watching days. :) )
Obviously these pop-up evangelizers are pretty hardcore -- but do jolting, intrusive, unwanted solicitations actually work?
And should you use them to grow your brand?
Let's take a look. ...