A guest post by Kirsten Thompson, blogger & e-newsletter extraordinaire
Hey fellow creatives! I'm honored to be here with you today, and so grateful to Erika for allowing me to share my love of all things "newsletter" with you!
First, let's be honest with one another.
If you're like a lot of bloggers and online business people, you fall into one of these two categories regarding newsletters:
1. You know you need a newsletter, you just don't know where to start.
2. You have a newsletter, but you know you need to kick it up a notch.
Today, I want to share with you 10 ways to absolutely suck at email marketing, and how to make sure you don't.
Start rocking your reputation!
DOWNLOAD MY FREE 31-PAGE EBOOK, GET ACCESS TO THE PRIVATE FACEBOOK GROUP, + RECEIVE EMAILS WITH HYPE-FREE ADVICE TO HELP YOU GROW
What is it called when you go to publish your blog traffic + income report and instead you end up writing blog traffic tips for 2 days?
I'd like to say epicness, but we're all friends here so I think I can admit that the truth is closer to Blogger's guilt + procrastination. :D
Anyyyway. Moving along. What I came here to show you is how my blog traffic has grown over the last 10 months, and, more importantly, how you can achieve the same thing for your blog.
Enter Exhibit A, a screenshot of Olyvia.co growth over the past 10 months since launch:
How did I get here? What practical tips (+ 1 Mission Possible challenge) do I have for you so that you can do the same?
Your answers await, my friends:
... Read More
You might think you can't grow your Pinterest account. You may think you'll never know how to get more followers on Pinterest. You may think that Pinterest can't drive traffic to your website. You may think, my friend, that Pinterest is what they call "le giant waste of time."
If so, you and I -- we feel each other.
I've been using Pinterest for years with past blogs, but when I launched Olyvia.co, I honestly wasn't sure how well it would work for the brand.
I knew the platform worked like crazy pants for food recipes, DIY tutorials, quotes, and pretty product photos. But business, marketing, and blogging?
Let's just say I wasn't 100% convinced.
Despite my worries that Pinterest wouldn't be a major social media platform for my business, I went ahead and made a decision from the start to create "pinnable" images (more on that in points 6 & 7 below) for each and every blog post I published.
I had high (read: desperate) hopes that, somehow, it would pull through for me.
Ten months later? Pinterest accounts for 60% of social media referrals to my blog (Twitter comes in second at 20%), and is the top referrer overall with more than 30% of my total traffic coming to me from the image-oriented platform.
To say I have a love affair with the platform is a vast understatement. Me and Pinterest? We're like THAT.
But, I know not everyone sees the same results -- and I'd like to fix that. To help you learn how to get Pinterest followers, more repins, and -- ultimately -- more traffic to your site, I've created today's Ultimate Guide for you.
(Ooo, don't you like things that sound so fancy?)
There is a huge amount of info packed in this post (it may or may not...
Have you ever joined a Facebook group thinking that it looked pretty darn cool, only to get in there and find an endless stream of promos + sunset pictures with sappy quote overlays?
Yeahhhh. Me too.
For the last 4-6 months I've been on a relentless search for "quality" Facebook groups to help me learn more + grow my brand. All I've (ever so humbly) asked for is a place that has:
1. No icky spam
2. Useful, correct advice
3. Helpful, engaged people
Am I being difficult here? No! And yet, for every great community I've stumbled into, I've stumbled into 3 more that give me that "ewwww, I just stepped into a late night infomercial while I was trying to find the Game Of Thrones marathon" sensation.
I don't like feeling so undignified + swindled (can you tell I take my Facebook forays seriously? :) ), hence the creation of this brief guide to help you avoid a similarly dreadful pick-your-own-adventure scenario.
(Ahem. You did read those books when you were a kid, right?)
So in no particular order and without further chitty chat, here are 9 of my favorite Facebook groups for women entrepreneurs, freelancers, and business-minded bloggers!
... Read More
Do you remember a few months ago when I taught you how to begin monitoring your online reputation with Google Alerts?
While I love what Google Alerts can do for both bloggers + businesses alike, today I'm going to quickly teach you how to step up your reputation management game with a different, much more comprehensive tool: Mention.
I love it, and I'm 97.3% sure you will, too.
(Please note the margin of error of approx. +/- 2.7% Hey, nobody's perfect!)