In assurance to makers, doers, and dreamers everywhere, they say "if you build it they will come."
But I'm about 102% certain that whoever the heck "they" is never had a blog.
(Picture who you may at this point, but all I see in my head is a young, baseball-playing Kevin Costner.)
See, I don't know about you, but I've built a large number of websites in my day.
And only a handful came to most of them.
(Especially that fun -- but ohhhmyugly -- "I-am-so-darn-fed-up-with-Britney-Spears!" site I created as a 15 year old. Ha.)
Along the way I did learn what it takes to steadily attract website visitors and get noticed online, but getting blog traffic is -- to continue our corny baseball + Costner theme we have going on here -- like only getting to first base on the baseball diamond.
So what's second base?
Getting engagement (otherwise affectionately known -- probably only by me -- as blog comment luv).
Before I "pitch" you the steps to get more blog comments (oh I crack myself up), let's be clear: simply because you don't have much engagement on your blog DOES NOT mean you can't make money from it or that it's one colossal failure.
You can monetize and sell successfully through your website as soon as you've started bringing in some visitors, and the fact you have little to no comments coming in right now doesn't necessarily mean your blog is failing you.
HOWEVER, there are good, business-y reasons for wanting engagement on your blog, which I will explain to you later on in this post.
With that, let's get to the 5 secrets to getting more blog comments!
Start rocking your reputation!
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I know how it goes down.
You're busting your (sometimes) manicured nails on your blog, staying up until 1 a.m. hustling for business, and trying to convince yourself that:
1. you DO have something worth saying,
2. you ARE capable, and
3. gosh darn it, people like you.
And then, just when you think you've found your groove, what happens?
Someone comes along to tell you just how ridiculous, incompetent, fraudulent, and ignorant you really are.
(Or at least that's how negative online comments feel, yes?)
The experience can be horrifying.
And worse, it can make us want to be horrifying in return.
But I have a better way to deal.
(Because there's only ONE thing more destructive for your biz or blog reputation than critical, complaining, and rude comments, and that's a poor response to them.)
This is how to handle negative comments online, Chief Olyvia style. Ready to roll with me? Let's go!
... Read More
A guest post by Kirsten Thompson, blogger & e-newsletter extraordinaire
Hey fellow creatives! I'm honored to be here with you today, and so grateful to Erika for allowing me to share my love of all things "newsletter" with you!
First, let's be honest with one another.
If you're like a lot of bloggers and online business people, you fall into one of these two categories regarding newsletters:
1. You know you need a newsletter, you just don't know where to start.
2. You have a newsletter, but you know you need to kick it up a notch.
Today, I want to share with you 10 ways to absolutely suck at email marketing, and how to make sure you don't.
What is it called when you go to publish your blog traffic + income report and instead you end up writing blog traffic tips for 2 days?
I'd like to say epicness, but we're all friends here so I think I can admit that the truth is closer to Blogger's guilt + procrastination. :D
Anyyyway. Moving along. What I came here to show you is how my blog traffic has grown over the last 10 months, and, more importantly, how you can achieve the same thing for your blog.
Enter Exhibit A, a screenshot of Olyvia.co growth over the past 10 months since launch:
How did I get here? What practical tips (+ 1 Mission Possible challenge) do I have for you so that you can do the same?
Your answers await, my friends:
... Read More
You might think you can't grow your Pinterest account. You may think you'll never know how to get more followers on Pinterest. You may think that Pinterest can't drive traffic to your website. You may think, my friend, that Pinterest is what they call "le giant waste of time."
If so, you and I -- we feel each other.
I've been using Pinterest for years with past blogs, but when I launched Olyvia.co, I honestly wasn't sure how well it would work for the brand.
I knew the platform worked like crazy pants for food recipes, DIY tutorials, quotes, and pretty product photos. But business, marketing, and blogging?
Let's just say I wasn't 100% convinced.
Despite my worries that Pinterest wouldn't be a major social media platform for my business, I went ahead and made a decision from the start to create "pinnable" images (more on that in points 6 & 7 below) for each and every blog post I published.
I had high (read: desperate) hopes that, somehow, it would pull through for me.
Ten months later? Pinterest accounts for 60% of social media referrals to my blog (Twitter comes in second at 20%), and is the top referrer overall with more than 30% of my total traffic coming to me from the image-oriented platform.
To say I have a love affair with the platform is a vast understatement. Me and Pinterest? We're like THAT.
But, I know not everyone sees the same results -- and I'd like to fix that. To help you learn how to get Pinterest followers, more repins, and -- ultimately -- more traffic to your site, I've created today's Ultimate Guide for you.
(Ooo, don't you like things that sound so fancy?)
There is a huge amount of info packed in this post (it may or may not...